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Shot #154 – Creating Championing Guests through Events

I am late this week with the podcast and it’s because we are getting back into events and tastings at the lounge; this week I did 4 tastings in 3 days and it was a lot but got me to thinking how these events, especially the general public sessions. The general public are the untapped champions of your brand, and events are the way to build and create these champions. If you host industry seminars, you should back it up with one geared for the general public, it can give you an amazing ROI. 

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Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality’—covering topics from front-of-house service, to back-end business operations, and every inch between.

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