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Loyalty Marketing in the Hospitality Gaming Industry

Guest service experience and loyalty are our favorite topics at WTF! Walk The Floors – All Things Hospitality Training. Now what is loyalty marketing?

It is a marketing approach based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. We know that in this day in age, everyone wants to be a part of something special, and EVERYONE wants to be rewarded!

For those unfamiliar with this, casino loyalty programs typically provide a membership card swiped at all transactions (casino games, restaurants, stores, hotel stays). The programs use this transactional data (i.e., what games they play or what type of slot machines they prefer) plus demographics to structure offers and rewards. How cool, right?!

Special guests Benjamin Lu, Loyalty Marketing Manager, and Edgar Rosales, Director of Loyalty – Slot Marketing at The Venetian Resort Las Vegas, share with us all about their world and then some.

We top it off with epic guest experience stories you cannot miss!

Join, Michèle C. Kline, from Kline Hospitality Consulting & Stephanie Leger, from First Rate Hospitality, on this magical journey and learn more about enhancing the guest experience.

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Benjamin Lu

Edgar Rosales

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Michèle Kline

Stephanie Leger

Hosts Company Links

Michèle Kline

Stephanie Leger

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