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Investor Personas and Why They Matter with Kate Stoermer

Discovering and understanding your investor persona can unlock a world of advantages in your STR entrepreneurial journey. Find out how in this amazing episode with Kate Stoermer, founder of The CEO Host.

In this episode, we discuss the most common challenges STR investors face, the five distinct investor personas (along with their characteristics), and how to bridge the gap between spouses with different investor personas. Kate offers valuable insights and strategies to help them align their investment goals and foster a harmonious partnership.

We also delve into whether it’s better to partner with someone who shares your investor persona or has a different one.

Listen in and grow your knowledge!

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Timestamps for the key highlights in the episode

[03:31] Meet our guest, Kate Stoermer

[04:06] How Kate got started in the world of short-term rentals 

[07:41] The most common challenges faced by STR property investors

[10:18] What is an investor persona?

[12:57] 5 types of investor personas

[18:31] Strategies Kate uses to help bridge the gap between spouses who have different 

  investor personas 

[20:15] Questions to help you identify your investor persona

[21:27] The advantages of identifying your investor persona

[28:54] When considering joint ventures, should you team up with a partner who shares your investor persona or has a different one? 

[34:46] The lightning round:

  • Where is your favorite place to vacation?  
  • What’s one place you’ve never been to that you want to visit?  
  • What’s one thing you know now that you wished you knew when you started out in the world of short-term rentals?
  • What’s the best piece of advice you’ve ever been given?
  • What’s one thing and/or person that you are grateful for today?

[38:06] Connect with Kate:

Golden Nuggets

  • Your goal in STR determines your action list 
  • “Just because something is right for me doesn’t mean it’s right for you, and just because something is right for you doesn’t mean it’s right for the next person.” 
  • Identifying your investor persona helps you to understand what your priority should be and brings a strategic approach to how you are consuming content and who you’re learning from 
  • “Your property is simply a product of your business.” 


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Let’s Connect!

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