- Dive in with us as Amanda Neely, a certified financial planner with a flair for real estate, unravels the magic of using Airbnb and short-term rentals as empowering wealth-building avenues. From choosing the right investments to untangling those pesky financial knots that keep us awake at night, Amanda's insights are pure gold. And it doesn't[...]
- Dive into today's episode as I sit down with Sarah Orchard - once a corporate marketing executive, now a trailblazer in the short-term rental universe. Leveraging her experience from the corporate sector, Sarah is reshaping the rules of the short-term rental marketing game. Ever wonder why your direct bookings aren’t soaring? We uncover common marketing[...]
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- In this engaging episode, we are joined by Brianne Hamilton, co-founder of Junction House Getaways & Junction House Properties. She sheds light on the intricacies of running a short-term rental (STR) business alongside her spouse. Drawing from her personal experiences, Brianne delves into the strategies that have helped her and her husband thrive in their[...]
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- Welcome to this inspiring episode featuring Lori Shaw, a fellow STR sister and founder of Lori Shaw Interiors. In this candid conversation, she shares her inspiring journey of resilience and success. Discover how Lori fearlessly confronted a breast cancer diagnosis while simultaneously embarking on her path in the world of short-term rentals. Lori unveils the[...]
- In the dynamic and fiercely competitive world of Airbnb and short-term rentals, standing out and leaving a lasting impression is the key to success for owners and operators. It's not just about providing a place to stay; it's about creating an experience that guests will remember and cherish. In this exciting episode, we have the[...]
- Today we dive into the world of spectrum-friendly vacations with Suzanne Hacker, the visionary founder of Spectrum Friendly Vacations. Suzanne shares her motivation behind focusing on spectrum-friendly short-term rentals and sheds light on the challenges faced by families with children on the autism spectrum while traveling. She provides invaluable tips so you can learn how[...]
- In this engaging episode, I’m thrilled to welcome Vivian Yip and Regan Sonnabend, who reveal why the mid-term rental strategy is a solid wealth-building opportunity. They provide valuable insights on how to effectively analyze mid-term rentals and also discuss how to navigate the challenges that come with mid-term rentals. Are you on the fence about[...]
- Welcome, and thanks for checking this week’s STR Sisterhood episode. Partnerships are a catalyst for success both in business and in life. They combine unique strengths, perspectives, and expertise to create a harmonious synergy surpassing individual capabilities. However, partnerships are not without challenges. They require mutual trust, effective communication, and collaborative problem-solving to navigate the[...]
- Content marketing is a powerful tool for short-term rental hosts looking to make a massive difference in attracting guests and standing out. You can effortlessly build connections and foster trust with your potential guests by crafting compelling and informative content. Whether through blogs, videos, or social media posts, content marketing is your ticket to getting[...]
- In this episode, we learn about the fascinating journey of Ashley Arthur, an amazing STR Sister who transitioned from the restaurant industry to become a successful short-term rental investor. Join us as we explore Ashley's unique story and learn how her leadership skills from running a restaurant business seamlessly translated into her flourishing "Airbnb biz."[...]
- Join us for an engaging podcast episode featuring Meghan Cruse, an expert short-term rental designer and consultant specializing in Airbnb hosts and short-term rental property owners. Get ready to unlock the secrets of creating remarkable guest experiences while maintaining a healthy and aesthetically pleasing space. Discover the insider "tricks of the trade" as we delve[...]
- Discovering and understanding your investor persona can unlock a world of advantages in your STR entrepreneurial journey. Find out how in this amazing episode with Kate Stoermer, founder of The CEO Host. In this episode, we discuss the most common challenges STR investors face, the five distinct investor personas (along with their characteristics), and how[...]
- Are you considering rehabbing a property but don’t know where to start? Look no further! In this captivating podcast episode, Aubrey Carlson shares invaluable insights on rehabbing properties that will leave you confident and well-prepared. Whether you’re considering rehabbing out of state or locally, Aubrey sheds light on the pros and cons of both options[...]
- In this episode, I sit down with Paige Hayes, an interior designer with a passion for vacation rentals. Paige shares her insights on how to infuse your property with a compelling narrative that sets it apart from the rest. By weaving intentional design choices into the story of your space, you can create an ambiance[...]
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- Welcome back to Part 2 of this two-part training series. In this episode, we'll be continuing our deep dive into the world of how I built my 7-figure short-term rental business – and how you can, too! We'll be discussing the key priorities that were critical to my own success and what elements I recommend[...]
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- If you’re looking to increase your revenue, focusing on your property’s design can make a huge difference. By paying close attention to the design of your Airbnb, you can attract more guests, enhance the experience during their stay, and increase your average daily rates (ADR). And, as a result, you can increase revenue while setting[...]
- Being an Airbnb co-host can be a rewarding “career” that offers a range of benefits. Whether you're looking to earn extra income or gain new skills and experiences, co-hosting can be a great opportunity. In this episode, I sit down with Chelsey Jones and discuss how she’s personally found success in the co-hosting business. As[...]
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- While life’s challenges are inevitable, finding ways to overcome them is crucial. And as you’re finding ways to battling life’s troubling moments, you often grow, develop skills you never knew you had, and find meaning in life. Simply put, when you invest in improving yourself, your whole world changes. And self-improvement is a journey that[...]
- Guest complaints can be a challenge for any host. It’s important to know the best way to handle them in order to maintain a positive experience for your guests and yourself. As a host on Airbnb, you want to make your guests feel welcome and provide them with a memorable experience. Many hosts think that[...]
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- Operating a short-term rental business at scale is no easy task and setting up (let alone managing) properties in different markets can be daunting. It’s thus essential to have the right systems and processes in place to help you streamline your operations and increase productivity and efficiency as you grow. It is also important to[...]
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- Join the conversation with Stacey as she interviews Helen Christopher. Helen and her hubby purchased a former girls camp and turned it into STR business that hosts weddings, birthday parties, and more. She reveals what inspired her to venture into the short-term rental business and how she transitioned from being a teacher to a short-term[...]
- Miranda decided to have pet-friendly short-term rentals after her dog, Roxy, got cancer five years ago. She decided Roxy would accompany her everywhere she went, and it was then that she realized how important it was to her that she offered short-term rentals that also welcomed furry friends. Miranda owns STRs in Columbus, Ohio, and[...]
- Renting a property is not an easy task. It requires a lot of planning and research to ensure the investment is worth it. Ashley Coen Guy, ‘The Femme Investor’, started investing in short-term rentals in 2020 while balancing 5 kids, a husband, and a full-time job. Ashley has navigated her way through the challenges in[...]
- Today in the podcast, we have Avery Carl, an author, the host of The Short Term Show podcast, and the CEO and founder of The Short Term Shop, a real estate agency nationwide that specializes in helping investors get connected with the best properties in the best markets to invest in short-term rentals. In this[...]
- How do we create a luxurious experience for our guests – and does it REALLY matter? In this episode, Stacey sits down with her good friend and professional short-term rental designer, Valerie Malone from Quill Decor. They discuss what it really means to have a luxury STR and why it’s important. Then, Valerie walks us[...]
- Julie George is a best-selling author, coach, and speaker in the short-term rental industry and her success story has inspired us all. Yet, things weren’t always so rosy for her, and in this episode, Julie gives us the inside scoop as to what life was like before her short-term rental fame and fortune, how stress[...]
- It takes more than just hiring a cleaning service and advertising your short-term rental on the OTAs (Online Travel Agencies) to make the most of it; you must make sure your ideal guests can discover your property and recognize your value. Can they tell what distinguishes your listing from other local listings in the area?[...]
- In this episode, Chris Cash (who branched out from her career as an interior designer and real estate agent, to become a short-term rental business owner) shares her story. She walks us through how she got started, her experiences so far (including the highs and lows) as well as how she’s already giving back to[...]
- Welcome to the FIRST episode of the STR Sisterhood Podcast! In this episode, Stacey St. John is joined with Amy Corbett, and they discuss how Amy and her husband walked away from a stable income, "tested" their short-term rental business for 1 year, and haven't looked back since! Connect with Amy: Website Instagram Facebook TikTok[...]
Investor Personas and Why They Matter with Kate Stoermer
Discovering and understanding your investor persona can unlock a world of advantages in your STR entrepreneurial journey. Find out how in this amazing episode with Kate Stoermer, founder of The CEO Host.
In this episode, we discuss the most common challenges STR investors face, the five distinct investor personas (along with their characteristics), and how to bridge the gap between spouses with different investor personas. Kate offers valuable insights and strategies to help them align their investment goals and foster a harmonious partnership.
We also delve into whether it’s better to partner with someone who shares your investor persona or has a different one.
Listen in and grow your knowledge!
Timestamps for the key highlights in the episode
[03:31] Meet our guest, Kate Stoermer
[04:06] How Kate got started in the world of short-term rentals
[07:41] The most common challenges faced by STR property investors
[10:18] What is an investor persona?
[12:57] 5 types of investor personas
[18:31] Strategies Kate uses to help bridge the gap between spouses who have different
[20:15] Questions to help you identify your investor persona
[21:27] The advantages of identifying your investor persona
[28:54] When considering joint ventures, should you team up with a partner who shares your investor persona or has a different one?
[34:46] The lightning round:
- Where is your favorite place to vacation?
- What’s one place you’ve never been to that you want to visit?
- What’s one thing you know now that you wished you knew when you started out in the world of short-term rentals?
- What’s the best piece of advice you’ve ever been given?
- What’s one thing and/or person that you are grateful for today?
[38:06] Connect with Kate: https://www.theceohost.com/
- Your goal in STR determines your action list
- “Just because something is right for me doesn’t mean it’s right for you, and just because something is right for you doesn’t mean it’s right for the next person.”
- Identifying your investor persona helps you to understand what your priority should be and brings a strategic approach to how you are consuming content and who you’re learning from
- “Your property is simply a product of your business.”
Remember to Subscribe, Rate, Review, Like, and Share!
Follow Kate Stoermer on;
- Website: https://www.theceohost.com/
- Facebook: https://www.facebook.com/theceohost
- LinkedIn: https://www.linkedin.com/in/kate-stoermer/
- Instagram: https://www.instagram.com/theceohost/
Follow Stacey St. John on;
- Website: https://staceystjohn.com/
- Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr
- Fire link: https://lnk.to/z4iJAlgs