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Increasing Bridal Bookings for Your STR with Stacey Paretti-Rase

Marketing to brides and bridal parties can be a smart strategy for short-term rental owners looking to tap into a growing and lucrative market. Weddings are a significant and growing market, and brides are looking for unique and memorable places to stay.

By supporting brides and bridal parties, STR owners can get plugged into a high demand and potentially increase their bookings (and profits!)

So, how do you actually do this? Well, in this episode, Stacey Rase shares her strategies for success! In addition to sharing how she markets to brides and how she serves her guests, we also chat it up about how she partners with local businesses, communities, and charity organizations.

Let’s tap into some of her wisdom and learn!

 Timestamps for the key highlights in the episode

[01:29] Today’s focus; Bridal bookings

[02:43] Know our guest; Stacey Rase, and how she got into the STR business

[06:15] How she supports bridal parties in her properties

[09:40] What inspired Stacey to focus on the brides?

[12:09] How she increases her direct bookings

[16:47] Stacey’s favorite strategies for attracting bridal bookings

[18:17] Has Stacey encountered bridezillas?

[21:04] How she partners with local businesses, communities, and charity


[27:56] The lightning round:

●     Where is your favorite place to vacation?

●     What’s one place you’ve never been to that you want to visit?

●     What’s one thing you know now that you wished you knew when you started out in the short-term rental business?

●     What’s the best piece of advice you’ve ever been given?

●     What’s one thing and/or person that you are grateful for today?

[36:57] How to link with Stacey Rase

  Notable Quotes

●     “Done is better than perfect.” [31:35]

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Resources Mentioned

●     Family promise;

●     HeartGift;


Let’s Connect!

Follow Stacey Paretti-Rase on;

●     Website:

●     Instagram:



Connect with Stacey

●     Website:

●     Instagram: @stacey_st.john

●     Facebook:

●     Female Short-Term Rental

Investors Facebook Group:


 To book a free consultation with Stacey: