Skip to main content

How to Make Your Short-Term Rentals Sustainable and Profitable with Vanessa de Souza Lage

In this episode, I sit down with Vanessa de Souza Lage, the CEO of Sustonica, the world’s first sustainability recognition program for short-term rentals. Vanessa reveals how she embarked on her remarkable career in the vacation rental industry and what ignited her entrepreneurial spirit to create Sustonica.

Here’s what you’ll learn:

  • How to make your short-term rental property more sustainable with easy-to-tackle actions
  • Why every Airbnb and short-term rental host needs to focus on sustainability
  • The future of regulations surrounding sustainability in the rental industry
  • How to create eco-friendly properties that attract guests and boost your bookings

Listen in now!

Timestamps for the key highlights in the episode 

[02:47] Know our guest Vanessa and where she is located

[03:22] How she got started in the vacation rental industry 

[05:21] What inspired Vanessa to be an entrepreneur?

[09:02] What Sustonica does and its mission

[10:21] Why having a sustainable STR property is important for guests nowadays

[13:00] Are guests willing to pay more for a short-term rental with a sustainability focus?

[16:00] Types of activities she incorporates into her properties to assist guests in transforming their own lives when they return home

[18:24] The sustainability chart

[19:31] The future of regulations surrounding sustainability

[23:06] Tactics for creating sustainable properties

[24:55] The Beat the Microbead app:

[33:02] The lightning round

[38:22] How to get in touch with Vanessa de Souza Lage


Golden Nuggets

  • Households are responsible for 20% of CO₂ emissions. One of the most effective ways to reduce this amount is by transitioning to renewable energy sources. 
  • Focusing on sustainability is crucial for every host due to its substantial cost reduction.  

   Remember to Subscribe, Rate, Review, Like, and Share! 

Resources Mentioned

1. The Beat the Microbead app: 

Let’s Connect!

Follow Vanessa de Souza Lage on;

 Follow Stacey St. John on;

Fire link: