Skip to main content

How to Build a Franchise-Worthy Hospitality Brand — The Story of Casiola

Meet Dennis Goedheid, founder and CEO of Casiola — one of the hottest vacation rental management companies in the short-term rental space.

Dennis is no stranger to entrepreneurship — he started and sold two companies in his native Belgium before moving to Silicon Valley to find inspiration for his next big thing.

And while he couldn’t have known it at the time, that next big thing would be a vacation rental management company based in Orlando, Florida that is helping to write the book, in real time,  on how to build such an exceptional hospitality brand that short-term rental managers from around the world want to franchise. 

In this episode, Dennis and I discuss:

  • Why Casiola builds their own software in-house
  • Why Casiola is quick to grow regionally, but slow to grow nationally
  • Why he’s bullish on franchising in the STR and vacation rental spaces
  • The entrepreneurial opportunities he sees for founders in the hospitality industry

Learn more about Casiola

Connect with Dennis on LinkedIn

This episode is brought to you by our friends at Minoan

Minoan provides hosts with a one-stop-shop to get hundreds of discounts on the world’s leading brands, and a system where you can manage all of the ordering, tracking, returns, etc. in one place. Saving you time and money! 

Create your free account here and be sure to tell the team that Zach from Behind the Stays sent you there way!

Have you signed up for Ping yet?

Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it’s the secret tool the best Airbnb hosts use to maximize bookings.

Sign up today at

Meet Zach in Person!

Annette and Sarah from Thanks for Visiting were kind enough to invite Zach to come speak at TFVCONon SEO Strategy for STR Hosts and he can’t wait to participate in this dynamic event.

Zach would love to meet all you listeners in PERSON…so please consider coming to the event.  You can use the discount code “BTS” as in “Behind the Stays” at checkout for $150 off any ticket level.

About the Show

Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.  

You can subscribe, for free, at

Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.