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  • ⏺️ Join Our Masterclass to Unlock STR Wealth: https://buildstrwealth.com/550250masterclass  It’s no secret.  Amenities can make or break the success of your short-term rental.  But not all amenities are equal. Some will make you money, some will do nothing worth mentioning, and some will only cost you your time and money.  So, before you go and[...]
  • ⏺️ Join Our Masterclass to Unlock STR Wealth: https://buildstrwealth.com/550250masterclass  In the world of real estate investing, 1031 exchanges are a popular way to delay paying capital gains tax and maximize profits. But there’s a reason many call it the death tax…  Once you opt for a 1031 exchange, the money invested can be locked away[...]
  • ⏺️ Join Our Masterclass to Unlock STR Wealth: https://buildstrwealth.com/550250masterclass If you know me, you know that I am addicted to creating businesses.  But I wasn’t always as business-savvy as I am today. In fact, I struggled a lot with my approach to business and my mentality as a whole...  That is until I stumbled upon[...]
  • My wife Brea and I love the life we've built together.  But it hasn't always been easy. In fact, at times, it has been very, very hard.  The last few months have been the most stressful period of our lives. We've had to manage our properties from afar, deal with renovations, run a business, and[...]
  • The average retirement age in the US is 64.  I managed to speed up this process by 16 years and achieve financial freedom at 48. How?  By being smart with my short-term rental investments. I set actionable financial goals for myself and learned everything there is to know about tax benefits, loan structuring, cash flow[...]
  • Are you annoyed by Airbnb's high fees, rigid rules, and oversaturated market? I feel you. These third-party booking platforms can really eat into our profits and strain our relationships with guests. But relying on a single platform for all bookings isn’t a smart move anyway! That’s why I've brought Arthur Colker, the mastermind behind StayFi,[...]
  • How are we going to turn this old lake house into a short-term moneymaking rental?  Easy! We'll renovate it, modernize it, make the most of its many rooms, maximize occupancy, provide the outdoor amenities every lake house needs, build a game room that will leave everyone speechless, optimize our listing, and step up our marketing[...]
  • Do you know what makes the biggest difference in short-term rentals? Small amenities.  The little things that you can buy for less than $100, but will give your guests a feeling of luxury, abundance, and homeliness. These are the things that will get you five-star reviews and keep guests coming back time and time again![...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! Ready to go from a Good to Great STR Investor? Download the same exact Proforma both Jon “The Bank Whisperer” Hodge and I both use to Underwrite our personal investments and for Rivan Capital group. Free Training included with this[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! Ready to go from a Good to Great STR Investor? Download the same exact Proforma both Jon “The Bank Whisperer” Hodge and I both use to Underwrite our personal investments and for Rivan Capital group. Free Training included with this[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! Ready to go from a Good to Great STR Investor? Download the same exact Proforma both Jon “The Bank Whisperer” Hodge and I both use to Underwrite our personal investments and for Rivan Capital group. Free Training included with this[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STR Unfiltered, host Bill Faeth discusses the concept of sharing knowledge openly within the industry. He emphasizes that there are no real secrets left, advocating for[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this edition of STRUnfiltered, Bill Faeth sits down with Jason Hartman, CEO of a real estate investment company, on the STR Unfiltered podcast. They discuss different types of rental[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this edition of STRUnfiltered, host Bill Faeth discusses the process and strategy behind property repositioning. Bill shares his personal experiences with repositioning properties and outlines how it can aid[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode, the hosts of STR Unfiltered, Bill Faeth and Chris Wharton, reflect on their recently held conference while discussing the lessons learnt, pain points, and possible improvements for[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of the STR Unfiltered podcast, Bill Faeth discusses the importance of patience and diligent research when approaching real estate investing. He touches upon the current market, interest[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. This episode of STR unfiltered focuses on the importance of utilizing email marketing as an effective tool for property rental businesses to generate more revenue. It discusses how cost-effective email[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In the episode, host Bill Faeth shares vital insights about increasing direct bookings by up to 55% and executing a 200-day direct booking funnel. He emphasizes the importance of building[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. The podcast episode features Bill Faeth, the host of STR Unfiltered, talking to Parker Borofsky. They discuss the importance of new and innovative marketing tools such as HomePage by StayFi.[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STR Unfiltered, host Bill Faeth discusses the '5/50/250 Plan', a strategy he used to generate a million dollars in net income annually through short term rentals.[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STR Unfiltered, host Bill Faeth, founder of numerous start-ups including 'Build Short Term Rental Wealth', delves into what he believes is the most crucial skill in[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, host Bill Faeth interviews co-host Natalie Palmer about her experiences in co-hosting vacation rentals and how it has affected her life. Natalie, who manages ten[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, host Bill Faith invites special guest Brenna Carles, the founder of the Mortgage Shop, to discuss the best strategies to get great mortgage deals for[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. MoneyInsightsGroup.com In this episode of STRUnfiltered, Bill Faeth hosts a detailed conversation with Christian Allen and Rod Zabriskie from Money Insights Group. The trio delve into the concept of 'alternative[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, host Bill discusses the topic - 'Are you ready to buy property?' He first encourages listeners to identify the reasons behind their decision to invest[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Shawn Moore of Vodasy and Bill Faeth tackle the latest trends in short term rental space. Shawn shares how he fortuitously dove into short term rentals following a difficult period[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, Bill discusses the upcoming opportunities in the real estate market as the Fed announces likely rate increases in 2024, urging listeners not to fear changes[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, Bill anticipates a strong year for real estate in 2024, influenced heavily by the Federal Reserve's potential interest rate decreases. He advises listeners about strategic[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, host Bill Faeth, explores revenue maximization for short-term rental property owners. Bill emphasizes the need for tactical preparation ahead of the summer booking season, shares[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STR Unfiltered, host Bill Faeth discusses the significance of investing in high-quality photography for short-term rentals. He argues that investing in top-tier photos is the best[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. On the STR Unfiltered podcast, host Bill Faeth discusses artificial intelligence in property management with special guest Sam Dundas, the co-founder of GetBestie.ai. They discuss how Dundas ventured into the[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Host Bill Faeth welcomes Tom Lyons, revenue management expert from Casado. Tom's Background: Transition from script supervisor to success in revenue management. Worked with W Hotels, Hilton, and joined Casado.[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this captivating episode of STR Unfiltered, host Bill Faeth engages in an enlightening conversation with personal development and business coach, Angie Wisdom. Together, they discuss the importance of self-development,[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. A consultant for a school board with three children, a wife, and a short-term rental host. Highlighting that Liz is an everyday individual, not a wealthy real estate tycoon. Transition[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STR Unfiltered, host Bill Faith interviews Shawn Meaike, the CEO of Family First Life, an industry disruptor and a successful business builder. Sean shares insights into[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STR Unfiltered, host Bill Faith interviews Sean Mike, the CEO of Family First Life, an industry disruptor and a successful business builder. Sean shares insights into[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Intro: Bill Faith introduces the podcast and special guests, Ally and Sage from Minoan Experience. They discuss Minoan's focus on creating educational content for the hospitality industry and provide valuable[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Bill Faeth introduces Hank Norman as a modern-day media mogul and Brand Builder who has worked with prominent figures like Steve Harvey, Grant Cardone, Mel Robbins, and more. Hank Norman[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Challenging Times for New Investors: Many new investors are navigating unfamiliar territory. Interest rates are fluctuating, and it's crucial to explore multiple lenders. Don't rely on a single lender; consider[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode, we have a special guest, the phenomenal Steven Pesavento, one of the founders of Vaughn Finch Capital, with over 200 short-term rentals, 1,200 multifamily units, and a[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Segment 1: Current Climate in the Rental Market Bill discusses the challenges in the current financial climate for booking and property purchases. Mentions three properties under major renovation in Gulf[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Bill welcomes Joe, the founder of National Business Capital, to the podcast. Joe's extensive experience in helping business owners access capital is discussed. Key Takeaways: Diverse Lending Platform: Joe's company,[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Watch this episode on our Youtube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Free Direct Booking Optimization Checklist: https://buildstrwealth.com/directbooking Segment 1: The Power of Conversion Bill emphasizes the significance of marketing and sales in growing a successful business. The role of conversion in[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! MarketMySTR.com the STR Industries #1 marketing platform Watch this episode on our YouTube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73[...]
  • StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi! MarketMySTR.com the STR Industries #1 marketing platform Episode Show Notes: Life Planning Impact: Life planning can be transformative for personal and business growth.= Goal Alignment: Align your life, investing, and entrepreneurial goals for success. Retirement Definition: Beyond financial freedom, consider income,[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Introduction (00:00 - 02:00): Bill Faith welcomes listeners to STR Unfiltered and introduces the special guest for the episode, Scott Miller, author of "The Summit Mindset." Scott Miller's Background (02:00 - 05:15): Bill highlights Scott Miller's extensive experience as a CEO in the beverage industry[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Introduction (00:00 - 02:00): Bill Faith welcomes listeners to STR Unfiltered and introduces the special guest for the episode, Scott Miller, author of "The Summit Mindset." Scott Miller's Background (02:00 - 05:15): Bill highlights Scott Miller's extensive experience as a CEO in the beverage industry[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Watch this episode on our Youtube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Watch this episode on our Youtube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of the "Steiner Unfiltered" podcast, host Bill Faith welcomes the legendary entrepreneur and thought leader, Brandon Steiner, for an insightful conversation. Brandon Steiner, known for revolutionizing the sports memorabilia industry, founded Steiner Sports with just $4,000 and transformed it into a powerhouse[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Watch this episode on our Youtube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of "STR Unfiltered" hosted by Bill Faith, listeners are encouraged to take two extra steps to stand out and excel in the short-term rental (STR) industry. Bill emphasizes that these extra efforts, while simple, require discipline, commitment, and self-drive, and they cost[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of "STR Unfiltered," host Bill Faith, a seasoned entrepreneur with extensive business experience, discusses a crucial skill for STR hosts and investors: marketing. Bill emphasizes the importance of mastering marketing to succeed in the short-term rental industry and provides a powerful marketing[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of the "STR Unfiltered" podcast, host Bill Faith discusses the importance of geographic diversification in short-term rental (STR) and real estate investments. Bill highlights several key reasons why investors should consider diversifying their property portfolios across different locations: Mitigating Natural Disaster Risks:[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of "STR Unfiltered," host Bill Faith delves into the essential skills required for successful co-hosting in the short-term rental industry. Bill outlines three crucial skills that every exceptional co-host needs: Underwriting Properties: Co-hosts must excel at assessing the potential of a property.[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode, host Bill Faith discusses the vital role of virtual assistants (VAs) in efficiently managing short-term rental properties and businesses. Bill shares insights on how VAs can help property owners and hosts scale their operations.  Key takeaways: VAs for Scaling: Bill emphasizes that[...]
  • Watch this episode on our Youtube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices
  • Watch this episode on our Youtube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Join Bill in this episode as he delves into the secrets of the top 1% of Airbnb earners during the off-season. Bill shares his own strategy for maximizing bookings and revenue at his properties, including his minimum night requirement and the innovative 3-2-1 method (three[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this engaging episode of STRUnfiltered, Bill delves into the critical reasons why your investments might be faltering at this very moment. He begins by shedding light on the common pitfalls investors encounter, such as acquiring underperforming properties with insufficient due diligence. Many individuals, he[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode, Bill shares his concerns about the hurried approach many take when considering 1031 exchanges, viewing them solely as a tax deferral tool. He emphasizes the importance of long-term thinking and highlights the potential pitfalls if there's a lack of available cash in[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In the latest episode of STRUnfiltered, Bill shares the secrets behind his short-term rental success, breaking it down into four essential strategies. First, he delves into the world of listing optimization, emphasizing the importance of a strategic approach to enhancing your property portfolio. Bill advocates[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In the latest STRUnfiltered episode, Bill challenges the idea that Airbnb investments are losing steam, arguing that they're still relevant. He points out a common mistake: investing in lackluster locations, wrong markets, and ill-timed ventures. Bill shares his proactive approach to finding untapped investment opportunities,[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.In this installment of STRUnfiltered, Bill delves into the crucial aspects of safeguarding your future self by ensuring the comprehensive insurance coverage of your properties. Having encountered numerous individuals who put immense effort into establishing and maintaining their properties as supplementary income sources alongside their W-2s,[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, join Bill as he delves deep into the insights from Mike Michalowicz's transformative book, "The Pumpkin Plan," uncovering the essence of cultivating a ‘Super Pumpkin’. Bill vividly illustrates how, while achieving a degree of success with his Beach Mountain property,[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In the most recent episode of STRUnfiltered, Bill opens up by discussing Mike Michalowicz's impactful book, "The Pumpkin Plan," which has significantly influenced his approach to property investment. He vividly illustrates the concept of cultivating success by trimming the smaller pumpkins, allowing the larger ones[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In the latest episode of STRUnfiltered, Bill delves into the strategies he employs to optimize his super properties, ensuring seamless operations across his multiple holdings. He highlights several indispensable tools that contribute to this success. Bill opens the discussion by introducing OwnerRez, an instrumental platform[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In the latest episode of STRUnfiltered, Bill delves into cutting-edge marketing techniques that can elevate your STR's appeal and secure numerous bookings throughout the Fall and winter seasons. At the heart of your short-term rental business, the cornerstone remains hospitality. Bill underscores the significance of[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, Bill dives deep into demystifying the hashtag #Airbnbust. He lays out the essential connection between sprucing up your property's marketing and amenities and navigating through the winter season without a hitch. Bill shares his practical approach to property evaluation and[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In the latest episode of STRUnfiltered, Bill shares invaluable insights on choosing the perfect Interior Designer for your project. Building a strong relationship with your designer is key, and asking the right questions during the vetting process is crucial. Discovering the right fit involves the[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Welcome back to STRUnfiltered! In this episode, Bill dives into the power of small gestures that can significantly enhance guests' experiences and how embracing basic hospitality is essential for success in the short-term rental industry. He shares insightful tips on the starter pack of amenities[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Welcome to STRUnfiltered! In this episode, Bill shares his secret to keeping guests coming back - treating them as gateways to return visits. By adding guests to his email list and offering exclusive opportunities to rent other homes in different cities, he creates a personalized[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this week's episode of STRUnfiltered, Bill delves into the power of including people in the images of your property to bring a personal touch to your listing. He emphasizes the significance of finding the right balance - while it's essential to showcase the amenities[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Tune in to STRUnfiltered for expert insights! Bill sheds light on essential carry costs to consider during the slower season. Discover why having sufficient cash flow during fall and winter is crucial for your property's prosperity. Learn Bill's powerful email marketing strategies, connecting guests with Exclusive[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this exciting new episode of STRUnfiltered, join Bill as he reveals his top secrets to make your photos pop and transform them into SUPER PHOTOS. Bill dives into the importance of staging your property correctly and shares invaluable tips on finding a photographer who[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this week's STRUnfiltered, Bill unveils the secrets behind his successful management of debt, ensuring he's always geared up to invest in new short-term rentals. Discover the strategic approach Bill takes when it comes to securing loans and how he forges strong relationships with local[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Watch this episode on our Youtube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Watch this episode on our Youtube Channel Every Tuesday & Friday https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share&ltsid=660cbc9b-4a7e-4ed9-a654-900180b83af1 Build STR Wealth: https://buildstrwealth.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In this episode of STRUnfiltered, Bill discusses his strategies for transforming properties into highly profitable assets and building a Super Portfolio from those properties. He emphasizes the importance of taking an aggressive approach when evaluating properties and dedicating ample time to researching various markets. Bill[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. On this week's episode of STRUnfiltered, Bill welcomes a special guest and friend, Jose Cornejo. Jose, the founder-owner and operator of Cornejo Rentals, is not only a Member of BSTRW Mastermind and a Cohost but has also achieved real estate financial freedom by leaving his[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. On this week's episode of STRUnfiltered, Bill discusses the non-existence of turnkey properties if you are aiming to become a super property. He shares insights on distinguishing and elevating his properties above competitors in the area. Additionally, he highlights three crucial pillars to enhance your new[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. On this week's episode of STRUnfiltered, Bill shares seven absolutely free marketing tips that you can implement right away to enhance your listings and ensure repeat guests. He emphasizes the significance of reviews, utilizing Facebook groups in specific cities, and highlights the impact of effective[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. This week on STRUnfiltered, Bill talks about the significance of always looking for new properties and how your mindsets can keep you stagnant. You have to define your own outcome, what that looks like, and plan the next directable action. Don’t let potential problems or[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. In STRUnfiltered this week, Bill talks about the biggest hurdle you can face when managing remotely and what he personally does to ease that fear. He lists the technology he uses to stay ahead of the curve and why you need to form good relationships[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Bill Feath expands on why protecting your Debt To Income Ratio (DTI) is CRITICAL when you are in buying mode for a property. He shares valuable insights regarding optimal strategies for commercial loans and highlights the potential hindrance second-home mortgages can pose to the growth[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Bill shares the story of discovering his house in Montana and the meticulous process he uses to assess each property and devise an effective marketing strategy before making a purchase. He also reflects on his other homes, highlighting the unique and special aspects he finds[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Bill maps out precisely what steps every new or beginner investor should do to make sure they are completely ready to invest. Don’t let high interest rates discourage you from entering a market, once you get this episodes tips down it will only help you[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Bill talks about what he personally does to keep his guests engaged and feel valued throughout the length of their stay and especially during the check out period. [0:05] Introduction [0:40] Checking Out Transition [1:20] Reciprocity [2:15] Selling A Feeling [3:25] Helping The Cleaners [4:05][...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Bill talks about simplifying your short-term rental marketing by looking at ways you can capture leads, batch out your content, and build your email list to be AirBnb Bust Proof! [0:05] Intro to Simplifying Your STR Marketing [1:15] Digital Marketing Agencies [3:36] Social Media Marketing[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. Bill talks about simplifying your short-term rental marketing by looking at ways you can capture leads, batch out your content, and build your email list to be AirBnb Bust Proof! [0:05] Intro to Simplifying Your STR Marketing [1:15] Digital Marketing Agencies [3:36] Social Media Marketing[...]
  • This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform. If you are just starting out, this episode is perfect for you. Bill goes through his completely Free Ultimate Guide for STR Hosts and gives you his secret tips throughout the show. [0:05] Intro & Where to Get Guide [0:48] Before the Purchase [3:39] Listing[...]
  • In this episode of STRUnfilitered, Bill talks about what you can do with an $8-a-day Facebook Ad strategy to start moving the needle with your STR listings! [0:05] Introduction [0:20] Facebook Group Discussion [1:20] Rank Breeze [2:00] Changes in the Market [3:50] North Georgia Mountains [4:49] Beach Mountain House [5:50] $8 A Day [9:47] Taking[...]
  • In this episode of STRUnfiltered, Bill shares the story of the biggest mistake he’s made in his STR career. He goes through the three things that made the property become a failure and teaches you how to avoid what he went through. [0:00] Introduction [0:10] Biggest Mistake of STR Career [1:32] The Story [4:35] How[...]
  • On this episode of STRUnfiltered, Bill introduces an All-In-One Marketing platform to enhance your STR’s performance and make your life easier![0:05] Introduction [0:26] Let’s Talk About Marketing [3:20] The Bigger Problem [4:14] The Core Four [5:00] Drive Traffic to Your Page [6:33] Using Excuses [7:35] MarketMySTR [11:45] Closing Remarks Say goodbye to the hassle of[...]
  • In this new episode, Bill talks about why he is passing on a great deal out west and why you need to think about every aspect of renovation before you give the green light and buy. [0:10] A House Out West [2:00] What the project needed [3:49] Why it's not a good deal [7:50] Doing[...]
  • In this episode, Bill goes over why taking a risk with liability is not a risk you should take. If you want to protect yourself and your family, think about adding liability insurance to your STR. [0:05] Introduction [0:35] Liability example [1:15] Why you should care about your liability [4:05] Liability Insurance [7:00] Mitigating risk[...]
  • On this new episode of STRUnfiltered, Bill speaks about seriously preparing your financials before buying a short-term rental. Bill highlights the 5 points to implement so you are always Ready To Go! [1:00] 45 Days in Advance [1:24] Credit Score [6:57] Debt to Income Ratio (DTI) [9:55] Personal Financial Statement (PFS) [13:43] Bad Debt [14:07][...]
  • While we get closer to the ultra-peak season for vacation rentals, you have to stop and review your plan and think three properties ahead. These are my key takeaways: [0:30] Current Deal/Acquisitions [1:00] Planning for success [1:55] Anticipating the next deal [2:15] Protecting your credit [3:45] Leveraging your taxes [4:35] Managing your Debt to Income[...]
  • In this episode, I let you into my current Kentucky deal and I show you how my brain works when I am evaluating properties to purchase. [1:00] Don’t follow influencers into any market. [1:30] Kentucky property description. [3:40] What can I do to upgrade this property? [8:18] Don’t buy if a property doesn’t check all[...]
  • Welcome to STRUnfiltered with Bill Faeth, the podcast that takes your property to the next level. In this episode, Bill shares his expertise on how your tech stack can positively impact your portfolio. Get ready to level up with valuable tips and tricks, as Bill breaks down the essential tools and technologies that we use.[...]
  • Welcome to STRUnfiltered with Bill Faeth, the podcast that elevates your property game. In this episode, Bill reveals the key information you need to know before buying a short-term rental. Learn from the expert as he shares insights on avoiding the biggest mistake of not running proformas, calculating monthly costs for a solid buy-in, and[...]
  • Welcome to STRUnfiltered, where Bill Faeth shares his expertise on leveling up your property. In this episode, Bill emphasizes the importance of preventative maintenance and preplanning before purchasing. He shares insights on how to calculate your property's amenities and their impact on profitability. Bill also discusses what causes a decrease in your properties year over[...]
  • Welcome to the latest episode of STRUnfiltered, where I dive into the highlights of the 2023 STR Wealth Conference. In this episode, I share the most insightful takeaways from the conference, including a recap of the keynote speech by Mike Michalowicz, author of Profit First. Where he spoke about how to prepare your bank accounts and[...]
  • Join me on this episode of STR Unfiltered, I’m joined by Jeff Hampton, a member of our Super Team and a highly knowledgeable investor who leverages his expertise as an attorney to provide valuable insights on the legal aspects of short-term rentals. Tune in as we dive into the intricacies of co-hosting agreements, risk management[...]
  • Join me on this episode of STR Unfiltered where I chat with Jon Hodge, aka the ‘Bank Whisperer’. With over 5000 apartment complexes under his belt and his own construction company, Jon shares valuable insights on increasing ADR, adding unique amenities to your property, and resolving conflicts with short term guests. Tune in for some[...]
  • On today's episode of STR Unfiltered, Bill sits down with Kenny Bedwell. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take the next step towards growing your vacation rental business by enrolling in the STR[...]
  • On today's episode of STR Unfiltered, Bill sits down with Avery Carl. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take the next step towards growing your vacation rental business by enrolling in the STR[...]
  • On today's episode of STR Unfiltered, Bill sits down with Ryan Bakke to discuss 3 mega tax tips. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take the next step towards growing your vacation rental[...]
  • On today's episode of STR Unfiltered, Bill sits down with Ryan Bakke to discuss 3 mega tax tips. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take the next step towards growing your vacation rental[...]
  • On today's episode of STR Unfiltered, Bill sits down talk about how to avoid the Airbnb "Bust". You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take the next step towards growing your vacation rental business[...]
  • On today's episode of STR Unfiltered, Bill sits down talk about the importance of marketing your property. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take the next step towards growing your vacation rental business[...]
  • On today's episode of STR Unfiltered, Bill sits down the talk about the importance of email marketing. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take the next step towards growing your vacation rental business[...]
  • On today's episode of STR Unfiltered, Bill sits down with Chris Wharton to discuss the importance of using AI to create the copywrite for your properties. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take[...]
  • On today's episode of STR Unfiltered, Bill sits down with Chris Wharton to discuss the importance of crafting compelling buyer personas. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Take the next step towards growing[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss how he is testing his pricing strategy with the current Airbnb update. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Our podcast Is doing[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss what he is doing now that summer booking season has begun. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can find Bill online[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss what he thinks the best way to break into the Short Term Rental industry is when you don't have any money. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss what he has in his Tech Stack when it comes to managing his properties. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss the importance of having your total price on display. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can find Bill online at: https://www.facebook.com/groups/284886002732508 -[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss how to go from $0 to $2,000,000 in Cohosting in just 16 months. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can find[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss what he would do if he had to start over with only $25k. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can find[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss why he does so many live events and the importance of in person learning. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss the importance of doing your research before making an investment. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can find Bill online at:[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss the importance of standing on the shoulders of giants and seeking guidance in this industry. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) Books[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss amenities for under $30 that you must have in your properties. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can find Bill online[...]
  • On today's episode of STR Unfiltered, Bill sits down to discuss how you can architect your income. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the first 3 months (offer valid for new users only) You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build[...]
  • On today's episode of STR Unfiltered, Bill sits down with Marc Hotovsky, the Founder of Minoan, to talk about how they're transforming the STR retail experience and how you can make extra cash from your properties. You don't want to miss it! Exclusive Pricelabs Offer Here! Use code BILL25 & get 25% off for the[...]
  • On today's episode of STR Unfiltered, Bill talks about how to prepare your properties in the event of a natural disaster. You don't want to miss it! Exclusive Pricelabs Offer: https://bit.ly/3ydDmv7 You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth[...]
  • On today's episode Bill sits down with Yonah Weiss to discuss how you can save money with your Cost Segregation. You don't want to miss it! Yonah’s website is https://www.yonahweiss.com/ You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more[...]
  • On today's episode Bill sits down to discuses some tips and tricks on ways you can prevent yourself from getting screwed over when buying properties. You don't want to miss it! You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth
  • On today's episode Bill discusses how important it is to know what your Net Operating Income is. You don't want to miss it! You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth
  • On today's episode Bill discusses how important after renovation value is and how you can use it to your advantage. You don't want to miss it! You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth
  • On today's episode Bill discusses how important it is to have amenities at your property but also the liabilities that can come with them. You don't want to miss it! You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth
  • On today's episode Bill discusses how he keeps his properties looking good as new for every guest using his 36 and below method, you don't want to miss it! You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth
  • On today's episode Bill discusses how to leverage the use of Facebook ads to drive more bookings to your rentals this fall, you don't want to miss it! You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth
  • On today's episode Bill discusses how to strategically maximize your direct booking and the tips/tricks behind his success, you don't want to miss it! Leadpages Link: https://try.leadpages.com/2jijm3wafj7w You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth
  • On today's episode Bill discusses how to strategically use your 1031 exchange when it comes to your properties, you don't want to miss it! You can find Bill online at: https://www.facebook.com/groups/284886002732508 - The Free Build STR Wealth Facebook Group Build STR Wealth BK Hot Picks Instagram: @BillFaeth73 Tik Tok: @bfaeth
  • On today's episode Bill discusses the importance of changing your listings to correspond with the upcoming seasons, you don't want to miss it!
  • On today's episode Bill discusses why he's not worried about rising interest rates and why you shouldn't be either, you don't want to miss it!
  • On today's episode I sat down with Kenny Bedwell. Kenny is a short term real estate manager and owner around the Buffalo/Niagara Falls area. He has a background in research analytics and economics. For the past 7 years, he has leveraged his analytical skills to help startups and a Fortune 500 company research the financial[...]
  • On today's episode Bill gives us some pointers on how to customize your listings and make it personal in order to stand out, you don't want to miss it!
  • On today's episode Bill show's you a key trick that will help you maintain those bookings that are booked far in advance, you don't want to miss it!
  • On today's episode Bill breaks down 3 key things to help you boost your listing's rankings and maintain your pricing integrity, you don't want to miss it!
  • On today's episode Bill talks about how important it is to be strategic on what your ROI is for your properties in today's climate, you don't want to miss it!
  • Bill Faeth launches STR Unfiltered, a short-term rental podcast that covers quick and actionable takeaways for hosts and investors. Tune in every week and prepare to take action! In partnership with Hospitality.FM - the industries only and biggest podcast network.

Hank Norman – Personal Brand Builder of Grant Cardone, Mel Robbins, Steve Harvey and more

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This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.

Bill Faeth introduces Hank Norman as a modern-day media mogul and Brand Builder who has worked with prominent figures like Steve Harvey, Grant Cardone, Mel Robbins, and more.

Hank Norman emphasizes the importance of addressing your audience as a single individual, not a group, to create a more authentic connection.

The Importance of Addressing a Single Person:

Hank Norman highlights the significance of speaking directly to a single person when creating content, whether on podcasts, social media, or other platforms.

He explains that this approach fosters transparency, authenticity, and vulnerability, which are crucial for building a personal brand.

Overcoming the Crutch of Talking to Many:

Bill Faeth asks how to overcome the habit of addressing a broad audience instead of an individual.

Hank Norman advises starting by consciously focusing on the single person you want to connect with. He emphasizes the need to know your ideal audience and create content that resonates with them.

He also mentions that targeting a specific person or group may feel limiting at first, but it’s more effective in the long run.

The Power of Personal Stories and Vulnerability:

Hank Norman discusses the challenge of embracing vulnerability and oversharing, especially for beginners in personal branding.

He highlights the importance of sharing authentic personal stories, struggles, and solutions, as this creates a deeper connection with the audience.

Commonalities Among Successful Personal Brands:

Bill Faeth asks if there are commonalities among successful personal brands.

Hank Norman mentions the fear of oversharing and the importance of being open and honest about one’s journey and challenges.

He encourages individuals to share their personal preferences, experiences, and relationships, as these aspects are more relatable to the audience.

Ground Rules for Building a Personal Brand:

Bill Faeth inquires about the ground rules for building a personal brand.

Hank Norman explains that personal growth and attracting like-minded individuals are the two sides of the coin.

He stresses the need to provide value beyond just sharing information and to focus on showcasing your lifestyle, interests, and preferences.

Sharing Opinions and Controversial Topics:

Bill Faeth discusses individuals like Sean Mike, who freely share their opinions on various topics, including politics.

Hank Norman advises that sharing opinions and taking a stance on controversial subjects is a personal choice. It adds another layer to your personal brand but may also lead to engaging discussions.

First Steps in Building a Personal Brand:

Bill Faeth asks Hank Norman for the first steps someone should take to start building their personal brand.

Hank Norman recommends finding three aspects of your life or business that genuinely interest you and explain why they light you up. These areas will become the foundation for your content creation.

Closing Remarks:

Bill Faeth expresses gratitude to Hank Norman and encourages listeners to attend the STR Wealth Conference in February 2024, where Hank will be a keynote speaker.

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