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Episode 16 – 100 Burgers Groups Founder on how to build a viral hospitality brand

Episode 16 – 100 Burgers Group

Daragh Kan, founder of 100 burgers group, and Jackie Doran, their pubs & bars marketing manager took us to the roots of the 100 burgers empire.

The 100 Burgers journey started with a venue that couldn’t prepare food, to a burger truck that didn’t fit in the door, to now, 17 sites, and a handful of viral Australian brands.

Here are a few of the secrets to their success we chatted about:

How to be a trendsetter when connecting with your audience.

The impact social media has on the success of a hospitality business.

How to build a loyal customer base.

How to capture a following.