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Ep. 101 SMERF Season

Summertime is SMERF season. The time when hotels have the opportunity to fill room in the off-season and need periods.

SMERF represents Social, Military, Educational, Religious and Fraternal Groups. Common events include weddings, family reunions, military reunions, sports tournaments, religious retreats, multicultural and LBGTQIA+ events. SMERF groups come in all sizes with a variety of needs and budgets. Working with SMERF groups is a great way to fill up lower tiered rooms and increase occupancy at your property. It’s an important segment and the groups should be treated with the same level of care and attention as any corporate group.

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