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Content Marketing Secrets for Short-Term Rental Success with Jodi Bourne

Content marketing is a powerful tool for short-term rental hosts looking to make a massive difference in attracting guests and standing out. You can effortlessly build connections and foster trust with your potential guests by crafting compelling and informative content.

Whether through blogs, videos, or social media posts, content marketing is your ticket to getting free traffic to your listing and maximizing your success. Today we are joined by Jodi Bourne, a vacation rental consultant, marketing coach, and web designer.

Jodi shares invaluable tips & strategies to create compelling content that attracts free traffic to your short-term rental and emphasizes that blogging is the best strategy for search engine optimization.

Unveiling the secrets of great blog content, Jodi walks us through the must-have elements that captivate readers and keep them coming back for more. Moreover, she explores the concept of content pillars and their importance in content marketing.

Additionally, Jodi reveals How to integrate email marketing into content marketing and shares an inspiring success story of a client who achieved remarkable results by implementing her advice.

Let’s tap into some of her wisdom.

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Timestamps for the key highlights in the episode

[02:19] Jodi Bourne’s bio

[03:36] How Jodi got started in the short-term rental space

[07:15] What is content marketing, and why is it important for a short-term rental host? 

[08:34] Content marketing tips & strategies for short-term rental hosts and owners

[10:05] How to come up with content marketing topics for STRs

[20:38] How to transcribe audio using Google Docs

[23:33] How often should you post content?

[26:18] Content pillars/themes and why they are important

[31:47] Must-have elements of great blog content 

[32:59] The success story of a client that Jodi helped to build a successful blog 

[35:55] How to integrate email marketing into content marketing 

[39:15] Jodi’s advice to people struggling with perfectionism in content marketing

[43:35] The lightning round:

  • Where is your favorite place to vacation?  
  • What’s one place you’ve never been to that you want to visit?  
  • What’s one thing you know now that you wished you knew when you were starting out in your business?
  • What’s the best piece of advice you’ve ever been given?
  • What’s one thing and/or person that you are grateful for today?

[48:04] Best way to get in touch with Jodi: 

Golden Nuggets

  • The purpose of content marketing is to build connections, build authority, and build trust. 
  • Content marketing is the best way to get free traffic to your listing 
  • Blogging is the best strategy for search engine optimization 
  • “Progress, not perfection.” ~Marie Forleo 

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Resources Mentioned

1. AnswerThePublic:

2. Substack:

Let’s Connect!

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Fire link: