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Building a Rockin’ STR Brand with Emily Miethner

It takes more than just hiring a cleaning service and advertising your short-term rental on the OTAs (Online Travel Agencies) to make the most of it; you must make sure your ideal guests can discover your property and recognize your value.

Can they tell what distinguishes your listing from other local listings in the area? Why is your home the best place to stay, exactly? What type of amenities do you offer?

With the right short-term rental marketing strategies at work, you can increase your income and boost your profits. And whether you manage a large portfolio of properties or only rent out your vacation home during the off-season, building your brand will help you build your business.

In this episode, I sit down with fearless leader of The Short-Term Rental Society’s Digital Marketing Meet-Up, Emily Miethner. Emily will share how she manages to marry her day job, digital marketing, with her STR business and her most preferred marketing channels. Stay tuned.

Key Highlights

[00:02:00] Introduction to Emily and where her STR is located

[00:03:52] How Emily got into the STR world

[00:06:01] How her day-time job as a digital marketer has crossed that over into her short-term rental life

[00:08:04] Emily’s favorite strategies for leveraging digital marketing to drive lookers and bookers into her properties

[00:11:54] Who do informational posts address, individuals versus enlightening everyone

[00:15:43] When you welcome guests into your property, do you ask them to tag you on Instagram?

[00:18:27] Overarching tips on ways to build a brand for your short-term rentals

[00:24:01] The Lightning Round:

  1. Where is your favorite place to vacation? Tensing Pen Resort, Negril, Jamaica
  2. What’s one place you’ve never been to that you would like to visit? Ireland
  3. What’s one thing you know today that you wished you had known when you started out in the world of short-term rentals? Making choices more quickly
  4. What is the best piece of advice you’ve ever been given? You are the average of the five people you spend the most time with.
  5. What is one thing and or person that you’re grateful for today? My husband

[00:32:25] Do you cross-promote your cat travel accessories in your short-term rental?

Notable Quotes

●     I really enjoy hosting and the hospitality and experience side because that does align with my professional background. I’ve had multiple businesses, and a lot of them revolve around experiences and events, so a lot of that stuff comes naturally to me.

●     Growing marketing is a big way you can differentiate yourselves.

●     Something else that is a big thing that’s a quick win is on Instagram having a clear and information-packed bio and really using all the characters.

●     Regarding marketing, I really like Instagram because I love connecting with the community and seeing what’s going on in the community and the small businesses.

●     Learn and educate yourself but spend less time learning and reading and listening that you end up wasting time that you could be taking action.

●     I’m always a fan of “You are the average of the five people you spend the most time with.” I like that phrase, and I think it’s important to surround yourself with smart, encouraging, optimistic people who challenge and support you in good ways.

To connect with Emily:

LinkedIn: LinkedIn

Instagram: Instagram

Website: Your Cat BackPack

Emily’s properties’ website:

Go to to join Emily for one of the digital marketing meetups

Let’s Connect!

My Facebook group (Female Short-Term Rental Investors)

My personal website (

My Free Masterclass: How I Went From A W2 to An STR Dream Life

in 5 Simple Steps:

The Short-Term Rental Society (