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Break Free from Airbnb: Marketing Strategies to Skyrocket Direct Bookings with Sarah Orchard

Dive into today’s episode as I sit down with Sarah Orchard – once a corporate marketing executive, now a trailblazer in the short-term rental universe. Leveraging her experience from the corporate sector, Sarah is reshaping the rules of the short-term rental marketing game.

Ever wonder why your direct bookings aren’t soaring? We uncover common marketing missteps you might be making and delve deep into the maze of marketing vs. advertising, crafting the perfect website, harnessing the power of Google reviews, and the magic of SEO.

You’ll also discover the art of continuously putting your property on the map and pinpoint the social media hotspots every short-term rental owner should be tapping into.

And here’s something you won’t want to miss: Sarah shares secrets on crafting a robust email list, a game-changer for your bookings.

Boost your bookings, enrich your knowledge, and transform your Airbnb journey with Sarah’s pearls of wisdom. Don’t miss out – hit play NOW!

Timestamps for the key highlights in the episode

[03:19] Know our guest; Sarah Orchard

[03:58] How Sarah got into the world of short-term rental and acquired

The Hudnalls Hideout: A Luxury Treehouse

[07:32] How Sarah’s marketing role in the corporate world helped her in her STR life

[10:04] The 7-step marketing system (The Customer D.E.L.I.G.H.T Marketing Blueprint®)

[12:49] The difference between marketing and advertising 

[14:32] The importance of Search Engine Optimization (SEO) and having a website for anyone looking to maximize direct bookings in their business

[16:39] What is Search Engine Optimization (SEO)? 

[18:34] How to update your meta title & meta description

[21:30] The Importance of Google reviews for your business 

[22:44] How much emphasis should you place on proactively marketing your property on an 

[26:42] Optimal social media platforms to incorporate into your marketing strategy continuously

[30:01] Tips on how to build your email list 

[32:47] Mistakes people make when building direct bookings

[35:49] The secret to boosting your direct bookings quickly

[37:26] The lightning round

[42:33] How to get in touch with Sarah Orchard: https://www.instagram.com/getfullybooked/

 

Golden Nuggets

  • Advertising and marketing are different; advertising is just one of the tactics you have access to as part of your overall marketing strategy. 
  • Google reviews increase your online exposure and improve your page rankings. The more the reviews, the better. 
  • “Marketing is like a tap; you can’t just turn it on and expect the results. You have to keep it dripping so that it fills the bucket.”

 

 Remember to Subscribe, Rate, Review, Like, and Share! 

 

Resources Mentioned

1. Yoast SEO plugin; https://yoast.com/

Let’s Connect!

Follow Sarah Orchard on;

Follow Stacey St. John on;

Fire link: https://lnk.to/z4iJAlgs