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Branding Essentials for Short-Term Rentals: Expert Insights with Rebecca Lombardo

In the dynamic and fiercely competitive world of Airbnb and short-term rentals, standing out and leaving a lasting impression is the key to success for owners and operators. 

It’s not just about providing a place to stay; it’s about creating an experience that guests will remember and cherish. In this exciting episode, we have the privilege of being joined by Rebecca Lombardo, co-founder of The 100 Collection

Branding plays a crucial role in the success of any business, and short-term rentals are no exception. Rebecca unveils the profound significance of branding for owners and operators alike. More than just a logo or a catchy slogan, a strong brand is about forging a unique identity that resonates with guests and sets your property apart from the competition.

As Rebecca shares her expertise, she reveals the four essential traits that successful short-term rental brands have in common. Understanding these key elements will empower you to build a brand that not only attracts guests but also creates a loyal following of delighted customers.

So, if you’re eager to elevate your short-term rental business to new heights and create a lasting impact in the minds of your guests, this episode is a must-listen! Join us as we unlock the power of branding in the world of hospitality and embark on a path to create a distinctive and unforgettable experience for your guests.

Happy listening!

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Timestamps for the key highlights in the episode

[02:39] Know our guest; Rebecca Lombardo

[03:28] How Rebecca transitioned from a journalist into the short-term rental space…..

[04:25] How Rebecca’s prior experience has helped her be successful in her current role at The 100 Collection

[05:49] Why branding is important for short-term rental owners/ operators 

[07:06] 4 Things successful brands have in common

[07:13] #1 Relevance 

[10:02] #2 Value 

[15:53] #3 Clear and consistent messaging

[17:50] Should you use AI to build a brand?

[19:11] #4 Memorable

[21:38] What are the essential elements of branding a short-term rental business?

[23:58] Why a brand style guide is important for a short-term rental business

[27:56] How to build a brand from scratch

[30:18] Should you rebrand your business?

[32:22] Mistakes that STR owners make when branding their business

[38:40] The lightning round

[43:49] Best way to connect and learn more from Rebecca

Golden Nuggets

  • “Your brand is what your guests say it is.” ~ Rebecca Lombardo 
  • “Your properties are not your business; they are a product of your business. You have to elevate yourself above the properties.” ~Stacey St. John 
  • “Brand is consistency from discovery to experience.” ~Rebecca Lombard 


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Resources Mentioned

1. Unreasonable Hospitality:

Let’s Connect!

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