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#198 Ed Brown and Griff Holland, Founders of Zedible, on Decarbonising the Food Sector

Today we’re joined by the first ever guests of Hospitality Mavericks – Ed Brown and Griff Holland, Founders of Zedible. There was a lot to catch up on since I interviewed them in 2018, and it was fascinating to learn more about their platform Zedible, which helps food and hospitality businesses map and track their carbon footprint from the supply chain. 

Find out how you can make carbon reduction a hard-core KPI in your business. We also explore setting up businesses as a force for change, their key learnings in building this platform, and the most significant challenges for the industry now and how to solve them.


#1: Building Culture and the Friska Story With Griff Holland, Co-Founder of Friska: 

Zero Carbon Forum:

Hybrid Burger – The Guardian: 

‘The Obstacle Is The Way’ by Ryan Holiday:  

‘Splendidly Unreasonable Inventors’ by Jeremy Coller:

Everything Everywhere All at Once (2022):

‘Faith, Hope and Carnage’ by Nick Cave and Sean O’Hagan:


Hospitality Mavericks Reading List: 

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A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at or email them directly at [email protected].

This podcast uses the following third-party services for analysis:

Podcorn –
Chartable –