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1 Thing To Avoid When Your Costs Increase, and Other Ways To Make Raising Menu Prices Easier

Raising prices is something we very rarely want to do, even if we identify that we are significantly cheaper than one of our competitors. But when costs increase and a significant rate, the reality is, we have no option but to. We have to safeguard our business – that’s just good business, because if we don’t, there may not be a business to safeguard. So with that in mind, how can we do it as smoothly as possible? In this episode, I share some ideas about how we can increase the perceived value that our customers experience when they visit our coffee shops and I highlight one strategy that I think you should absolutely avoid.

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WORKSHOP EPISODE: Calculating Your Product Profit Margins in Your Hospitality Business with Scott McNamara.

Don’t forget; you can grab my FREE mini-ebook over at thecafehustle.com

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