Hospitality and The Infinite Game #007: Small Giants

We’re excited to be back with Hospitality and The Infinite Game, and today we dig into the different nuances of growth. A book that’s had a huge impact on us is ‘Small Giants’ by journalist Bo Burlingham. It explores what some of the most remarkable, under-the-radar companies are doing, and questions the usual definitions of business success.

In this discussion, we unpick some key insights from the book, like finding your business mojo and looking at effort positively. We also explore the cultural changes as your business grows, financial freedom, how to maintain and improve the soul of the business – and ultimately, what type of growth is right for your business.

Resources mentioned:

‘Small Giants’ by Bo Burlingham:

‘Good to Great’ by Jim Collins:

#114 Ari Weinzweig, Co-Founder of Zingerman’s, on Self-Leadership:

#122 Tom Barton, co-founder of Honest Burgers, on Leading by Example:

#127 Barry O’Reilly, Co-Founder of Nobody Studios, on How to Unlearn:

Danny Meyer on Masters of Scale:

Get in touch:

Michael’s Email:

David’s Email:

Michael’s LinkedIn:

David’s LinkedIn:

We have been recording this from a brand new podcast suite at Plus X Innovation Hub on Lewes Road in Brighton. This place is an awesome seven-storey Innovation Hub for creative and innovative entrepreneurs. It’s got media suites for creating content like podcasts, it’s got maker workshops for prototyping including a 3D printing farm, plus it’s got plenty of co-working and office space. They’ve also just launched an Innovation support programme for businesses called BRITE which you can check out at

This podcast uses the following third-party services for analysis:

Podcorn –
Chartable –