Do you or your company have what it takes to become, ICONIC? Join me for an engaging and fun conversation with Calvin Stovall, Chief Experience Officer and Iconicity Enthusiast for ICONIC Presentations, and John Avola, a digital marketing leader with 15 years of experience and currently Digital Marketing Principle at FedEx. After a 25-year career in hospitality, Calvin took what he learned about some of the stand-out brands he worked for and created a practical and systematic technique called The ICONIC Framework to help organizations achieve and maintain iconic status in the eyes of their customers. In addition to presenting The ICONIC Framework to audiences via speaking engagements and workshops, Calvin and John discuss the essential components to creating staying power and how to build a lasting emotional connection with customers on their podcast, The ICONIC Mindset. In this episode, they share the highlights of The ICONIC Framework, provide expert insight on how to attract and keep customers, and offer predictions on what it’s going to take to stay ICONIC in 2021 and beyond.
Calvin Stovall is the Chief Experience Officer and Iconicity Enthusiast for ICONIC Presentations, LLC. Calvin specializes in delivering high-energy, customized keynote presentations for organizations that desire to reach or maintain ICONIC status. Calvin focuses on delivering the perfect blend of business concepts, story-telling and music themes to bring home an impactful message that touches both the heads and hearts of his audiences.
Armed with more than 25 years of experience in the hospitality and non-profit services industries, Calvin’s audiences learn real-life, hands-on practical customer experience and leadership principles which can be easily applied to business challenges today. Calvin designed a practical and systematic technique called The ICONIC Framework to help organizations achieve and maintain iconic status in the eyes of their customers. Calvin is also host of The ICONIC Mindset podcast where he and his co-host John Avola share the secrets behind what it takes to make your business, idea or movement iconic.
The pinnacle of Calvin’s hospitality career was his promotion to vice president of brand marketing with Hilton Worldwide where he was responsible for the marketing and public relations efforts for more than 150 Homewood Suites by Hilton hotels. While under his leadership, Homewood Suites by Hilton was voted best in class by numerous consumer advocacy publications, including Consumer Reports and recognized four times by J.D. Power and Associates for its unwavering commitment to customer service quality.
John Avola is a digital marketing expert and entrepreneur with experience across three business sectors: corporate, nonprofit and sole proprietorship. His resume includes starting his own business as well as working for some of the world’s most ICONIC brands including Universal Orlando, St. Jude Children’s Research Hospital and FedEx. As the co-host of The ICONIC Mindset, John leverages his experience to reveal the secrets behind what it takes to make your idea, business or movement ICONIC.
Throughout his career, John has successfully developed, planned and executed digital marketing campaigns to drive brand awareness, engagement and revenue. Some of his most successful initiatives include managing earned, paid and owned media for national campaigns, launching consumer-centric promotions and developing integrated marketing technology strategies that connect customer experiences.
John has a Masters of Business Administration with a concentration in marketing, graduating Summa Cum Laude. He graduated from the University of Central Florida with a Bachelor of Arts degree in Advertising and Public Relations.
In his spare time, you can find John collaborating with like-minded people and giving back to the community. He enjoys spending time with his wife and two kids, training for marathons and cheering on his favorite sports teams.