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Whole Hotel Revenue Management: Shawn Tarter, RealTime Reservation

Shawn is the CEO of RealTime Reservation, an organization that provides real-time inventory management software to the hospitality industry. 

I can tell you from personal experience, the process for driving ancillary revenue in a hotel is a difficult and frustrating exercise. You’re either trying to come up with new ideas to get guests to pay for, wondering why no one is using something you’ve put a lot of time and energy into or in the weeds because there was little visibility on how busy you’d actually be.

The idea of revenue managing all revenue centers in a hotel has interested me for a long time but there’s never been a good way to do it, and you could make a great case that optimizing revenue while deploying your limited resources is the name of the game as we get into a busy summer travel season. Well, that’s where today’s conversation comes in.

Shawn and I talk about the how and why of whole hotel revenue management and some of the best practices that you can get behind right now to make an impact.

About Shawn

Shawn Tarter is CEO & Founder of RealTime Reservation, an organization that provides real-time inventory management reservation software to the hospitality/travel industry based in Uniondale, Long Island. Following his personal experience as a hotel guest, Shawn was eager to provide hotels with ways to improve the customer experience while providing services that support client satisfaction and loyalty. In 2015, Shawn founded Ipalapa Corporation which was rebranded in 2018 to RealTime Reservation. In the three short years since its rebrand, the company has experienced significant sales and revenue growth, despite operating during a global pandemic. Today, the company employs forty professionals across development, R&D, client services, administration, sales, and marketing and boasts more than 500 clients.




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