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Transforming Business Through Gratitude with Appreciation Advocate Steve Buzogany

In this episode, we speak with Steve Buzogany, a strategic appreciation expert, who shares his insights on how gratitude and gift-giving can strengthen customer relationships and generate referrals, leading to business success.

Steve is a real estate professional operating out of Philadelphia, and has worked with some of the top sales teams in the country, including those at Berkshire Hathaway, Keller Williams, and RE/MAX. He is also the CEO and Founder of The Appreciation Advocate.

Too many real estate professionals focus too much on acquiring new customers while forgetting to nurture and appreciate their existing ones. To correct this, Steve suggests implementing a strategic appreciation plan that includes regularly showing gratitude to customers, personalizing interactions, and offering thoughtful gifts that demonstrate genuine care and consideration.

Steve shares his six secrets of gift-giving that can lead to a massive increase in referrals, including personalization, surprise, quality, timing, thoughtfulness, and emotional connection.

And despite being a diehard Philadelphia Eagles fan, we really enjoyed speaking with Steve and don’t fault him for that.

Things we discussed in this episode:

– How and why Steve started The Appreciation Advocate

– The surprising ROI of gratitude

– Maintaining top customer relationships through thoughtfulness

– Poisoning customer relationships and how to correct them

– The six criteria of a good gift

– How giving gifts allows for natural conversation openers.

– Categories of bad gifts that might poison relationships

– Why you should stretch your gift-giving budget out throughout the year

– When are the best times to gift gifts to clients?

– Why Steve “attacks the kitchen” with the thoughtful gifts that he gives

– How to tastefully use gift-giving to re-activate older leads

Where you can find Steve:

LinkedIn –

Website –

Facebook –

Email – [email protected]

Join Jason Muth from Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

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