The Power of Niche Booking Sites

This week, we are joined by Nancy McAleer, Co-Founder of FLARBO.

After several years of frustration with the major OTAs, Nancy co-founded Florida Rental By Owners, a no booking fee website “Built By Owners For Vacation Rental Owners”. Giving full control back to the short-term rental host, homeowner, and property manager. Dedicated to the Book Direct movement, FLARBO is a sustainable, viable, trusted partner for the niche Florida rental market in the United States.

In this episode, we explore:

2:51 – Background of Nancy McAleer + How It All Started

7:12 – The biggest lessons learned in co-founding a business

9:31 – Transitioning from OTAs(Online Travel Agency) to Direct Booking

10:13 – The value of software integration and automation in a business

13:33 – The difference between mainstream OTA and Flarbo

19:56 – What does it take to build a listing site like Flarbo?

23:15 – How to identify and avoid booking scams

25:40 – Thriving amidst the pandemic

32:37 – How the Flarbo business model could be effective for other markets

38:36 – Best Practices for hosting rentals

Check out Flarbo’s Annual Report for 2020 to see how they withstood the challenges resulting from the COVID-19 pandemic and how their data can help maximize dollar per transaction (DPT), rental ratios, and ROI for hosts.

This episode is sponsored by my friends at Hostfully! Use my code SLICKTALK20 to get $100 off their property management platform or two months free of their digital guidebooks!

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