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The Importance of Optimizing Around the Right Thing with Arthur Colker

We finally got Arthur Colker CEO and Founder of StayFi on our show!

A great conversation touching on his entrance into hospitality and more importantly the evolution to bringing actionable value to property management companies.

What started as a consulting/marketing gig for Heirloom turned into a product a vision to capture the email addresses of all individuals who tap into the wifi in specific short-term rentals.

Email is the best way to help drive direct books through retargeting email marketing campaigns and StayFi gives managers a leg up on the competition.

We also dive into brand focus, recession-proofing your business, the importance of charging for your marketing costs, and how data wins all.

We really love this episode and love to see how StayFi has transitioned from a cool tech tool that captures emails to a full-blown marketing platform giving property managers the tools to crush!

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