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Stand Out! Personal Branding Secrets Revealed with Tonya Eberhart & Michael Carr from Brandface

We’re talking personal branding and how to build an effective personal brand because “People don’t do business with a logo. They do business with a person.”

That’s the mantra of our guests Tonya Eberhart and Michael Carr, two international bestselling authors, podcast hosts, and co-founders of BrandFace – focused on building Profitable Personal Brands.

Together, they became international best-selling authors, hosts of the Be BOLD Branding Podcast, and partners in BrandFace, a personal brand firm that empowers real estate agents, coaches, and experts to stand out, establish themselves as the go-to authorities in their markets, and create a profitable personal brand.

Personal branding is about more than just a logo and tagline – it’s an entire ecosystem.

We discuss critical challenges many experts face, such as the need to hyper focus, differentiate themselves, and properly align their brand channels to produce repeatable revenue.

Building a brand is about changing how others see you but also how you see yourself. It’s unveiling your true potential through a process of self-reflection.

Things we discussed in this episode:

  • Personal branding is about more than just logos and taglines, it’s an entire ecosystem
  • How does the HEAP method helps identify an ideal target customer?
  • Niching down instead of trying to appeal to everyone to differentiate from competitors
  • Overcoming self-limiting beliefs about saturated niches by going after them anyway
  • Why the dominant player in a space will be too busy to notice opportunities
  • Examples of clients finding new success through the branding program
  • Building a brand, changing how others see you, and seeing yourself differently
  • How self-reflection can unveil your true potential

Get in touch with Tonya Eberhart & Michael Carr from Brandface:


BrandFace Business Page:

Tonya Eberhart: 

Michael Carr: 



Tonya Eberhart: 

Michael Carr: 




Tonya Eberhart: 

Michael Carr: 

Join Jason Muth of Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

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