Skip to main content

Service as a Differentiator with Graham Donoghue

On today’s episode, we sit down with Graham Donoghue, the CEO of Sykes Holiday Cottages.

Graham had retired from a successful career creating and growing some of the most successful digital-led businesses across financial services and travel. A phone call while mowing his lawn pulled him out of retirement and back into the mix doing what he does best… scaling!

We discuss how he was able to help scale Sykes from 185 to 1700 employees and 5,500 to 23,000+ properties in just 6 years. Oh yeah, a decent amount of acquisitions happened in that time span as well… 24 differnet businesses to be exact.

It’s important for a company to have a narrative, story, and belief that everyone can rally behind.

We all know service is a component behind being successful in our industry but Graham discusses how important it is to obsess over this aspect in order to separate your brand apart from everyone else. You don’t want to miss this episode!

This episode is brought to you by our sponsors at Beyond and Casago!

Beyond Special Offer:

  • Free Portfolio Assessment
  • $30 credit when you sign up

Casago Special Offer: Go to to book your discovery call!

  • A review of your business’ operating expenses to identify where you can save money
  • Information on how to partner with Casago to scale your company
  • Free $100 Amazon gift card for attending our 1-hour discovery call

Learn more about your ad choices. Visit