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Producing Compelling and Effective Content with Personal Brand Building Pro Laura Stewart

Awesome episode all about marketing! We are talking about utilizing social media and building your personal brand online in this episode of The Real Estate Law Podcast.

Never before has it been more crucial to the success of a business to stand out and have an honest and favorable reputation when people search you on Google.

We have an enthusiastic and smart content creator in this episode – welcome Laura Stewart, Founder + CEO of FTGU Media, a full service marketing agency based out of Toronto.

FTGU Media (aka From The Ground Up Media) specializes in content creation and brand building for real estate agents, clothing brands, lifestyle influencers and more.

In this episode, we discussed:

– Where to start if you’re not a digital native or feel overwhelmed

– How to produce effective content for your real estate business

– Growing and managing a creative production team

– Why showcasing your authentic self if critical

– How Laura formed a partnership with Jas Takhar (Episode 70)

– What details need to be on your social media profiles

– Why humanizing your online persona is so critical

– How real estate professionals should show their authentic selves

– What are good and bad types of content for real estate professionals?

– Why only posting “just listing” and “just sold” content is a bad idea

– How to repurpose longer-form content into multiple shorter-form pieces

– Why giving without expecting anything in return led Laura to more business

– How to navigate multiple social channels.

– Using questions that you answer over email as ideas for video content

– Storytelling and how improving this will lead to better content

Where you can find Laura:

From the Ground Up Media –

Instagram –

TikTok –

Facebook –

YouTube –

Join Jason Muth from Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

#realestatepodcast #nexthome #humansoverhouses #realestate #realestateinvesting #realestateinvestor #realestatelaw #realestatecontent #realestateagent #realestatemarketing #torontorealestate #brandbuilding #storytelling #contentcreation #authenticity

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