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How to Make Your Airbnb Instaworthy — Ideas from an Award-Winning STR Photographer

Meet Jon Kreye — an award-winning Airbnb and VRBO photographer.

Growing up, you’d often find Jon in the backyard snapping photos of trees, flowers, and wildlife — he has always been moved by the beauty nature offers. 

Jon dreamed of being able to do photography full-time, but was sober to the fact that making it as a full-time photographer is super difficult.

One day, while traveling in Minnesota, Jon posted photos of the cabin he was staying  at on Instagram — and while he didn’t know it at the time, this decision would change the course of his life forever.

Tune in to hear the story of how the success of those first posts on Instagram inspired Jon to focus his photography business around the short term travel space.

Follow Jon on Instagram

This episode is brought to you by BuildUp Bookings

SEO.  Paid Search. Email Marketing.
You know they are the marketing trifecta needed to build your brand and increase direct bookings to your properties… 
But, outside of watching a couple of YouTube videos and listening to a few STR podcasts, you haven’t had the time to really understand how Google ranks content or what subject line and preview text combo are the best when sending an email to your list about last-minute availability. 
If you’re listening to this podcast, chances are you’re not just any run of the mill STR or vacation rental host — you’re an entrepreneur who wants to see their portfolio of homes and the brand that encompasses grow. 
And this week’s podcast sponsor, BuildUp Bookings, can help you do just that. 
BuildUp Bookings is the digital marketing team that some of the best players in the game use to scale their businesses.  
I had their founder, Conrad O’Connell on Episode 44 of the podcast…and let me tell you — this guys know his stuff!  In just the last 12 months, BuildUp Bookingshas helped their clients earn over $48 million in direct bookings.
If 90% of your bookings are coming via the Airbnbs and VRBOs of the world, it might be time to audit and augment your direct booking strategy — and Conrad and his team have set up a special landing page for Behind the Stays listeners chock-full of free resources to help you do so.  
Head on over to to learn more.  And be sure to request a free marketing strategy session with Conrad and tell him Zach from Behind the Stays sent you his way!

About the Show

Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.  
You can subscribe, for free, at

Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee