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How to Increase Your Airbnb’s Ranking on Google (And Other Musings on Direct Booking Strategies)

Meet Damian Sheridan, founder of The Book Direct and Scale Rentals Shows — a couple of the leading events for short-term rental hosts and property managers interested in building their direct booking strategies.

Growing up, Damian wanted to be a professional footballer…but, he quickly learned that in addition to passion for the game, you needed the skill as well!

Years later while working at a travel agency, Damian developed an affinity for Search Engine Optimization — also known as SEO. 

The idea that, with the right set of strategies and tactics,  you could rank #1 on Google for a term like “best vacation rentals in Miami” fascinated him…and before too long he became something of an expert in SEO!

Tune in to hear the motivational story of how Damian parlayed his SEO skills into a full-time gig and what inspired him to build a collection of niche, in-person events for hosts and operators interested in growing their direct bookings. 

Connect with Damian on LinkedIn

Learn More the Book Direct Show 

Learn More about the Scale Rentals Show

Rate and Review this Episode on Apple Podcasts 

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This episode of Behind the Stays is brought to you by our friends at Touch Stay

Touch Stay enables hosts to build beautiful, digital guidebooks in a matter of minutes…
And enhances the guest experience by packaging your recommendations for coffee, wine bars, artisan bakeries, and Michelin star restaurants in a single online location. 
Guests can access everything through a simple link — and yes, it works WITHOUT a wifi connection. 
Touch Stay allows you to customize your guidebook to match your brand — pick the colors, fonts, and images that best align with your STR. 
Learn more about a plethora of other features they have, and start your free trail at (as in, Behind the Stays).

About the Show

Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.  
You can subscribe, for free, at

Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.