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How to Develop a Strong Community Around Your Cafe or Coffee Shop with Shannon Cornelius

Today’s episode see’s us head stateside for a chat with Shannon Cornelius of Yellow Bike Coffee, based in Hermantown, off Lake Superior in Minnesota.  We are talking about the strength of the community around a coffee business and how you can have a tangible impact on the people interacting with your business.  Shannon fell into the coffee business after holding more and more business meetings in cafes and coffee shops.  She identified the need for a community space that was both a leisure space and business space and, as a result, came up with the concept at Yellow Bike Coffee.  We will be discussing;

  • Why you should prioritise getting your brand manual dialled to make sure your community message is clear.
  • Why you need to realise the true power of your cafe or coffee shop beyond just selling coffee and food to your customers.
  • Why diversifying away from the core coffee shop offer is essential in reducing the risk to the long term viability of your business, and so much more.

If you find this episode interesting and valuable, please give us a review and rating, and don’t forget to share this with anyone you think would benefit from it.  It helps us reach the people in the industry who could benefit from it.

I would love to have your feedback, too, good or bad, so drop me an email to [email protected] with the guest name and let me know your thoughts.

5 Strategies for Developing Your Mindset.

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