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How to Build the Future of the Vacation Rental Industry

Meet Adam Norko, a former marine turned hospitality marketer extraordinaire.

Adam has spent the last two decades working in sales and marketing for a number of hospitality brands — everything from the PropTech side of the house to leading growth at vacation rental and STR management companies.

In this conversation, Adam and I talk about how marketing has evolved in the vacation rental industry, what shifts the smartest hosts are making right now to prepare for the next generation of guests, the opportunities that exist for entrepreneurs to build new brands and companies in the space, whether or not the future of hospitality is boutique, and so much more.

Adam is a wicked smart, wonderfully dynamic, and humbly passionate guy — y’all are going to love this episode. 

Oh, and before we dive in, I want to give a quick thank you to our sponsor for today’s episode, OwnerRez — the most loved and trusted property management software by professional vacation rental managers on the market. 

Some of my best friends in the industry swear by OwnerRez so I’d highly encourage you to check them out and be sure to tell them that Zach from Behind the Stays sent you their way and they’ll give you an exclusive discount when you decide to purchase their software.

About the Show

Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.  

You can subscribe, for free, at

Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.