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How She Turned Her Side Hustle into a Thriving Hospitality Brand

Meet Chelsea Dunckley  — the Founder of Digs Co, a hospitality company that specializes in creating elevated vacation rentals in Central Washington and the Greater Phoenix area. 

Chelsea and her husband Luke have always loved real estate.  After getting married, you’d often find the couple working on nights and weekends flipping homes while discussing the latest trends in design, real estate, and hospitality. 

But it wasn’t until Chelsea received some unexpected news from the tech company she worked at that she and her entire unit were to be let go that she decided to try her hand at transforming Digs Co from a fun side hustle into her full time gig. 

In this conversation, Chelsea and I discuss the power and importance of brand building, why Chelsea is so discerning about the properties she chooses to manage for clients within the context of the Digs Co. brand, how and why she’s structured her portfolio into thematic collections, and much more. 

Book a Stay at Digs Co.

Follow Digs Co. on Instagram

This episode is brought to you by our friends at Minoan

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About the Show

Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.  
You can subscribe, for free, at

Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.