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Hospitality and The Infinite Game #005: B Corps

The B Corp movement envisions a global economy that uses business as a force for good. Businesses should not only generate returns, but also to create value for its customers, employees, community, and the environment. Through its rigorous assessments, there are now over 3,300 certified B Corporations across 150 industries in 71 countries.

In this episode we explore the pragmatic way to assess if businesses are built as ‘good’. It’s clear that becoming a B Corp is no award show or marketing exercise as you need to continually improve to maintain your status. Join us as we discuss our scores from their assessment, how it has helped many businesses grow sustainably, and its implications for going mainstream.

Resources mentioned:

#001: Long-term Thinking

#002: Doughnut Economics

#003: Circular Economy

Toast Ale

The Bear Kitchen

B Corp Free Assessment Tool

‘There Is No Planet B’ by Mike Berners-Lee

Get in touch:

Michael’s Email: [email protected] 

David’s Email: [email protected] 

Michael’s LinkedIn:

David’s LinkedIn: 

We have been recording this from a brand new podcast suite at Plus X Innovation Hub on Lewes Road in Brighton. This place is an awesome seven storey Innovation Hub for creative and innovative entrepreneurs. It’s got media suites for creating content like podcasts, it’s got maker workshops for prototyping including a 3D printing farm, plus it’s got plenty of co-working and office space. They’ve also just launched an Innovation support programme for businesses called BRITE which you can check out at

This podcast uses the following third-party services for analysis:

Podcorn –
Chartable –