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Going All In On Guest Experience with Eric Vaughn Johnson of The Old Farm Cafe, Rochester, NY

What goes into your guest experience in your cafe? Great service, great people and amazing food?

What if I told you that you aren’t all in on your customer experience until you create a theatre?

That’s what Eric Vaughn Johnson did at The Old Farm Cafe. Located next to his performing arts academy, inspired by parents sitting in their cars waiting for their children, Eric decided to create a cafe for them instead. What was produced was an immersive theatrical experience for their guests. Find out what it took to create and the challenges they faced in their coffee shop in today’s episode.


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