Getting Back Into Guest Experience & Storytelling

Samantha Hardcastle, founder of The Storied Experience and Amore Social, brings a decade of marketing strategy & storytelling to hospitality properties and destinations worldwide. Her passion-driven mission is to transform the way we travel and infuse each moment with more meaning, purpose, and magic.

After a not-so-pleasant hotel stay a few years back, Samantha started her journey of exploring guest experience design with Cornell in 2018. Her creative marketing background, immense curiosity about other cultures, and empathetic understanding of today’s traveler serve her as she seeks to help hospitality hosts elevate their guest experience and stand out.

Samantha’s vision is to combine her unique perspective on storytelling with aesthetic & emotional intelligence, positive design & psychology, wellbeing, and human behavior to build out programming and spaces for properties that are enriching and personality-packed. Her online course, the Spark 5-Star Success Pathway, dives deep into her years of research and strategies. Use code to SLICKTALK get 20% off.

As a property manager, business owner, and entrepreneur, you already have so much to do in a 24 hour time period. Don’t let the worry of your property being damaged and focus back on growing your business with Safely! Safely is a proud sponsor and I love that I can use them for my business to ensure my properties are safe, protected and my homeowners know that I think of their asset as my asset too! Go to and sign up today and let them know Wil sent you!

Our show partners at Operto are the leading solution for operators to enhance their operations by integrating with your property management software and making sure all smart devices create a contactless guest experience while streamlining operations. Check them out on their website, send me a message or just let them know Wil sent you and you’ll be in great hands!

This episode is also sponsored by Jetstream! Jetstream is a full service hospitality solution with a powerful team behind it! To learn more about Jetstream, just click this link!

In this episode, we explore:

02:10 – Background of the guest

06:13 – Creating Real Expectations with the guest

08:47 – Areas of Inspirations

11:42 – How Covid affects Marketing

15:59 – Relying on Positive Psychology and positive designs

21:14 – Guest’s Experiences

25:07 – Storytelling

30:25 – Importance of knowing your values and personality

Connecting with the Guest:






Slick Talk Website & Socials:

Mid Roll Ad – 18:32

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