Destination Changemakers Episode 003 Guest Scott Larson from Visit Laramie talks about DMO Marketing Success Making a good thing... Great! Our next guest started out in the trenches of digital marketing for the vacation rental industry in Colorado. He moved on to work inside one of the top DMO’s in the state - The Steamboat Chamber[...]

DMO Leader Scott Larson | Insane Amount of Data

Destination Changemakers Episode 003

Guest Scott Larson from Visit Laramie talks about DMO Marketing Success

Making a good thing… Great!

Our next guest started out in the trenches of digital marketing for the vacation rental industry in Colorado. He moved on to work inside one of the top DMO’s in the state – The Steamboat Chamber Resort Association.

Visit Laramie Executive Director Scott Larson has completely reimagined this Wyoming brand in a few short years. Previously this Destination Marketing Organization was highly dependent on advertising to drive interest in the area. Today, the destination and website are an organic powerhouse on Google and Social Media. Combined with a complete rebranding of the organization and website, its hard to miss Visit Laramie in the Search Results if you are planning a trip to Wyoming

Timestamps – Dive Directly In!

01:20 Intro – Scott Larson On-Ramp

02:40 Marketing and Strategy Lovefest

04:00 Journey from Digital Marketing to Executive Director

05:18 Biggest Marketing Success Story

07:02 Rebranding the Visit Laramie Organization

07:30 Most Important DMO Traffic Driver

08:44 DMO Most Important Social Media Channel

10:15 DMO Biggest Marketing Challenge

11:19 Pandemic Impact on Travel

13:20 Career Advice – Most Important Marketing Skills in the Next 3 Years

15:01 Career Advice – How to get started as a Destination Leader

16:34 Cultivating Passion in a DMO Organizations and Teams

Episode Resources

Scott Larson | LinkedIn

Visit Laramie I www.visitlaramie.org