Destination Changemakers Episode 002
Damien Sheridan – SEO or Die!
Go behind the scenes of the Book Direct movement with guest Damien Sheridan. Destination Changemakers know that SEO is a core skill in every algorithm including all search engines, video platforms and social media channels. In this episode we talk about how SEO was “Do or Die” for Damien. We share key insights for properties wanting to un-hitch their wagon from the OTA’s and start generating greater demand (and conversion) from your internal marketing efforts.
Timestamps – Dive Directly In!
00:01 Intro – Do Links Still Work for SEO?
03:50 What is Your Role – Tourism or Digital Marketing
05:48 Chicken or the Egg; Which Came First
06:32 DO Breaking Rules and Building Links Work?
07:15 Things Google Hates; BUYING LINKS
08:10 Getting Banned = DIE!
08:23 Biggest Marketing Success Story
10:22 The #1 Direct Booking Channel Revealed (Results NOT Guaranteed)
11:30 Top Social Channel (Hint Twitter Gets the Boot)
13:00 Pinterest vs Instagram Streetfight
13:43 Video Marketing Impact on Direct Bookings
15:20 Mobile Phone Video – The Best Camera is the One You Use
16:45 Biggest Marketing Challenge Right Now
17:46 Destination Marketers Must Have This X Skill Now
19:24 Hospitality Career Advice If You Are Just Starting Out
Episode Resources
Damian Sheridan | LinkedIn
Damian Sheridan I Facebook
Damian Sheridan | bookdirect.show
Damian Sheridan | thebookdirect.network
Grow Together
Have dreams of shifting your own life or leveling up your travel marketing chops?
! 👉 Become a Destination Changemaker Join our community
Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google!
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