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Building Your Brand and Becoming a Legal Thought Leader with Lawyer Coach Steve Fretzin

Are you an attorney struggling to grow your practice? Do you wish law school actually taught you how to market and grow your firm?

Welcome Attorney Coach Steve Fretzin to the podcast! Steve helps lawyers with business development, marketing, and practice management, joins the podcast!

Steve discusses how he coaches attorneys to develop plans and execute consistently on business development strategies like networking, personal branding, and client qualification. Many attorneys struggle to grow their client bases due to a lack of business skills, a problem especially pronounced for sole practitioners and attorneys branching out on their own.

Passing the bar exam is one thing. Landing at a prestigious top law firm is another. But what about building your personal brand and seeking out new clients?

Are you tired of not knowing where to find new clients? Steve reveals how to leverage your existing network for more business.

Learn sales-free selling strategies that align with your values as an attorney, and build a thriving law practice without “selling.”

Things we discussed in this episode:

  • Coaching attorneys on business development, marketing, and practice management.
  • How Steve is able to coach attorneys without being one himself.
  • Why many attorneys struggle with business development and growing their practices.
  • The significance of networking, personal branding, and qualifying clients.
  • Why it is important to have a plan and executing on business development consistently.
  • Helping attorneys gain more control over their careers.
  • Properly implementing CRMs and other tools that can help attorneys organize their contacts and follow up.
  • Why types of attorneys do well with Steve’s coaching (hint: they are committed, follow his plans and processes, and are open to feedback.
  • Helping attorneys leverage their existing networks and low-hanging fruit prospects before cold calling or attending events.
  • How personalized outreach is more effective for business development.

Get in touch with Steve:

Website –

LinkedIn –

Facebook –

YouTube –

Instagram –

Join Jason Muth of Straightforward Short-Term Rentals and Attorney / Broker Rory Gill of NextHome Titletown and UrbanVillage Legal in Boston, Massachusetts for another episode of The Real Estate Law Podcast!

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