96 - Building a Profitable Event Business

This week, Logan dives into all things Zoom-related. Is Zoom dead? If not, how are we using it in the event industry these days? She also shares her top Zoom tips for hosting a well-done Zoom webinar or Zoom meeting. SHOW NOTES: Logan's Zoom 101 YouTube Playlist: https://www.youtube.com/watch?v=qQikdvCdsdU&list=PLJUlbNbWYyL1smaOVyO_RoA9QwafjXwAn Playing Background Music in Zoom: https://www.youtube.com/watch?v=WKtSh7UreLw&t=394s Zoom[...]
This week on the podcast, we go behind the scenes of the latest Event Pros on the Go Retreat, co-hosted by Mary and friend of the podcast, Laura Yarbrough. They share tips on how they went about planning the 2024 retreat from picking the date and the location to setting the budget and retreat schedule.[...]
This week on the podcast we celebrate 150 episodes by looking back what top episodes resonate with YOU dear listeners! We reveal the top five episodes of all time based on listens from our Better Events community and talk about which episodes we wish made the list. If you're new to the podcast, this is[...]
This week, we're recapping this year's Oscars and reflecting on all the event/production elements. From viral moments to things that made us cringe, we're pulling back the curtain on what it takes to bring an awards show together. Learn more about what Logan & Mary couldn't stop thinking about when it comes to this year's[...]
This week, we're talking all about stage management at events. We cover what a stage manager is typically responsible for, share examples of events we've stage managed at, and what traits/skills make a great stage manager. We end with our favorite tools and tips for stage managers and how you can start stage managing at[...]
This week, we sat down with Jackie Baker of Spark Events to dive into the world of event sourcing. From learning more about how she learned about sourcing destinations, venues, and more for events to how you can add sourcing to your event toolkit, we get into it. You'll learn some of her top tips[...]
This week, Logan & Mary go deep into how they manage their onsite event staff. From knowing where to start and how many staff you need onsite, to creating onsite schedules and pre-event briefings, we've got you covered. We also talk through the process of leading the team onsite and post-event feedback. SHOW NOTES: Podcast[...]
This week, Mary interviews Logan about how we can all learn entertaining and engaging event ideas from live sports. They dive into what sports presentation is, what makes it so special, and how you can apply a few energetic ideas from sports to your next event. SHOW NOTES: How to Work at the Olympics (YouTube):[...]
This week, we interviewed AJ Steinberg of Queen Bee Fundraising about designing events for younger generations. We went deep into this topic through the lens of non-profit/donor events but there are key takeaways you can apply to any event you're managing or hosting. Learn how to engage the younger generation at your next event and[...]
This week, Logan and Mary share their favorite books of all time. From personal to professional, they share their top reads over the years and you might just find a new favorite to add to your reading list. SHOW NOTES: In no particular order, here are all the books/series that we mentioned: Mary's Reading List:[...]
We're sharing the love this week on the Better Events podcast. On one of the most romantic days of the year, Logan & Mary reflect on when they've felt the love at events. Take this time to reflect on your favorite moments at events this past year and how you can inject more appreciation and[...]
This week, we sit down with Lynn Edwards of Evo3 Events to explore the intricacies of Trade Shows in the event industry and how she thinks we need to shake things up. We define what trade shows are (and aren't), how they apply to various event niches, and share some keys to success. Lynn provides[...]
This week, Logan & Mary check in on their progress on their 2023 goals and set new ones for 2024. They reflect on how they're feeling about the new year, the value of setting goals, and discuss some new ideas for the podcast moving forward. SHOW NOTES: Rewatch the replays from the 2023 Better Events[...]
In this episode, Logan & Mary break down the crucial decision-making process of event professionals when it comes to selecting the right projects. They discuss aligning your clients and your goals, honing in on what events and roles bring you joy and the factors that contribute to a successful and fulfilling event. Tune in for[...]
In this week's episode, we sit down with Michelle Gifford of XXX about how you can build your personal brand as an event professional on social media. We discuss why consistency is a game-changer, why you need to build your brand (and yes you have a personal brand whether you want to or not), and[...]
The 2023 Better Events Conference is a wrap! Mary and Logan reflect on what their highlights were from this last year's first-ever Better Events Conference. They also share what surprised them and hear from attendees about what their favorite moments were. We couldn't do this conference without a few thank yous: Thank you to our[...]
We're back with Season 4 of the Better Events podcast! We're taking a look back at 2023 to reflect on lessons learned in business and events. Logan & Mary share what they learned over the past year, their key takeaways, and some tips for how you can avoid learning them the hard way yourself. SHOW[...]
LAST CALL to join us tomorrow, Wednesday December 20th for our virtual conference, the Better Events Conference, hosted on Swapcard. Buy a ticket to join us at the conference: https://bettereventspod.com/conference Thank you to our conference partners: Swapcard Corporate Curling Laura Lloyd Events Logan Strategy Group EP Events Event Pros on the Go Learn more at[...]
It's not too late to join us for our virtual conference, the Better Events Conference, hosted on Swapcard on Wednesday, December 20th. Buy a ticket to join us at the conference: https://bettereventspod.com/conference Thank you to our conference partners: Swapcard Corporate Curling Laura Lloyd Events Logan Strategy Group EP Events Event Pros on the Go Learn[...]
That's a wrap for Season 3 of the Better Events podcast! This week's episode is our #135 overall and we're so grateful to have you all here. We recap some of our favorite episodes from the year, reflect on the season overall and our relationships with you, the listeners! We also recap some moments that[...]
It's not too late to join us for our virtual conference, the Better Events Conference, hosted on Swapcard on Wednesday, December 20th. Buy a ticket to join us at the conference: https://bettereventspod.com/conference Thank you to our conference partners: Swapcard Corporate Curling Laura Lloyd Events Logan Strategy Group EP Events Event Pros on the Go Learn[...]
In this week's episode, we revisit with some of our guests from Season 3 of the Better Events podcast to get their take on what is one thing that they want to leave in 2023 and one thing they want to add/start in 2024. It's that time of year for reflection and our guests share[...]
Last call for submissions to be a Brain Bites, On-Demand Speaker, at the Better Events Conference! Don't be shy, we want to hear from you and this is a great way to reach all of our attendees at the conference at once and build your brand and voice in the industry. Our Brain Bites series[...]
This week we're mixing it up on the podcast and featuring a takeover by past guest and friend of the podcast, Anca Trifan and her friend David T Stevens. Both Anca and David host their own podcasts, Events Demystified and Return on Wellness podcasts and they're passionate both about health and wellness as well as[...]
It's that time of year when most people are reflecting on what they're thankful for. Mary and Logan share what makes them grateful for events and then break down the seven different ways you can express gratitude at your events from thanking volunteers or following up with sponsors post-event, they've got you covered. SHOW NOTES:[...]
This week, we take you behind the scenes of our planning process for the Better Events Conference. We discuss how we got the idea for the conference, what some of the first key decisions that we had to make with the conference back in September/October, and what surprised us as we started the agenda-building and[...]
This week, Mary and Logan open up about what they've been struggling with and celebrating over these last few weeks and months of the 2023 event season. They share some of their more stressful moments, realizing their love language with event feedback, discussing why we all need a Smile File and how we can all[...]
This week, we're chatting all things audio-visual (A/V). Logan shares what aspects make up an A/V quote, why you should learn how to read it and some of the go-to questions to ask. She'll break down the different items you should include in your A/V or production quote and share a few red flags to[...]
In this week's episode, Logan & Mary get spoooooky and talk about their horror stories as entrepreneurs and event pros. There's nothing scarier than talking about burnout, scope creep, oversleeping an event, late paying customers, and balancing it all. You'll walk away with lessons learned and how to avoid experiencing these horrors for yourself. SHOW[...]
In this week's episode, Mary shares her list of questions she asks any venue when she's selecting one for an event or starting to execute the planning. She'll walk you through the must-ask and some questions you might have wished you'd asked before your last event. SHOW NOTES: Register for the Better Events Conference: https://bettereventspod.com/conference[...]
In this week's episode, we talk all about different types of events and the niches in the event industry. We explore the differences between what we knew when we first started in events and what niches we're leaning towards now. This episode is sponsored by Eventeny - Eventeny is a that platform makes it super[...]
In this week's episode, we chat with Denise Glaser of D&K Events about how to set up and execute onsite event check-in. We discuss the differences between onsite check-in and registration, what you need onsite to set yourself up for success, and what common mistakes we see organizers and hosts make. This episode is sponsored[...]
In this week's episode, we sat down with Cat McDevitt from Eventeny, an all-in-one event management software solution. We dive into her go-to tips for managing exhibitors at your next event and she answers the tough questions like can you have too many exhibitors, how to deal with exhibitors who might not be the right[...]
Consistency is something that can be a game-changer for your event or business. We dive into what it means to get consistent, examples in our work and personal lives, and how we've bounced back from being inconsistent. We talk about this podcast, content creation, and more so get ready for some ideas on how you[...]
In this week's episode, Mary and Logan interview Shanondoah Nicholson of the Beyond the BEO podcast about how you can prove value to your event stakeholders. We drill down into the importance of your why, the value of having a planner, and how to handle pushback during the planning process. She shares her experience as[...]
Get ready to dive into the financial side of the event industry. We break down several sample event budgets from production costs to catering, decor, and more. Join us as we reveal invaluable insights on how to gauge if you're allocating the right amount for your event and share expert money-saving tips and budget-friendly tricks[...]
In this week's episode, Mary and Logan interview Neil Ratliff of City Cocktails, an event bartending company. We talk about what he wishes every event planner knew, how he feels about the amount of ice at events, and several other spicy hot takes. You'll laugh along with us and learn a few things about how[...]
This week on the Better Events podcast we take you on a guided tour through the ins and outs of event registration. Join us as we demystify the process, answering fundamental questions such as what event registration entails and which platforms and tools work best for seamless sign-ups. We'll dish out valuable advice on capturing[...]
Join us for an exciting episode where we dive into the world of event fundraising and share expert insights. We'll reveal our favorite fundraising techniques, including raffles, selling items, jewelry grabs, and more. Plus, we'll share invaluable best practices and tips for post-event cultivation, ensuring your hard work pays off even after the event ends.[...]
In this special episode, we turn the tables and take on the challenge of answering 10 thought-provoking questions directly from ChatGPT. Join us as we dive deep into the world of event planning, sharing our insights, experiences, and strategies to navigate the chaos and deliver exceptional events. From handling unexpected emergencies to mastering the art[...]
In this week's episode, Mary and Logan interview Julius Solaris of BoldPush to talk about how we can avoid overcomplicating our events. We tackle four different buckets from content and sponsorship and partnerships to logistics and teamwork and get Julius' take on how we can simplify our event processes. The interview includes are few controversial[...]
This week we're talking all about how we build our event teams from full-time hires to selecting the right contractors and partners. Discover what we really mean when we say "event teams," and get the inside scoop on how we assemble our squads, whether through formal job descriptions or informal recruiting. We'll dish out the[...]
Ever wonder where the event industry is heading? And how far we've come? In this week's episode, Logan & Mary make predictions for events in the next year and react to their predictions they made back in July 2022. They get some right and get others wrong but definitely have some fun and learning along[...]
This week on the podcast, Logan and Mary have some real talk about the realities of being your own boss, whether you're a freelancer, small business owner, or you work full-time. Join us as we tackle the no-holds-barred world of problems that keep entrepreneurs up at night, from dealing with unpredictable cash flow to juggling[...]
We love sharing our favorite tips and tricks on the podcast and this week's episode is dedicated to sharing our favorite tools for events, business, tech, and for fun. Learn some of our favorite books, all-star items in our event kits, and other things that are making us happy (hint we threw some food and[...]
In this week's episode, Logan and Mary are tackling the nitty-gritty of event planning and production, spilling the beans on how to dodge those all-too-common mistakes that can ruin your big day. We'll share our stories and workarounds for how to navigate those common pitfalls and create backup plans to set you up for success.[...]
In this week's episode, Mary and Logan interview Icie all about his event: The Sitdown UK. We get into the details of how the event came to be, how he focuses on the guest experience, and some of his biggest challenges and secrets to success with this event. Learn more about what it's like to[...]
In this week's episode, Mary and Logan bring you with them onsite for a glimpse behind the scenes at several events they've worked on these past few weeks. Learn more about what it's like to produce nonprofit fundraisers, work with sponsors loading in, and manage a general session, through the eyes of these two event[...]
In this week's episode, Mary and Logan share the things they wish they could go back and tell their 18-year-old/20-year-old selves. They also share their lessons learned for people who are new to the event industry. The episode is filled with tidbits of career advice and a little bit of fun along the way. SHOW[...]
In this episode, we sit down with Hilary Laney of TPN to explore the event industry's unique challenges when it comes to managing stress. Hilary shares her experience of the moment when she realized stress management was crucial for her career and she provides strategies and practical tips to help event planners navigate the high-pressure[...]
In this week's episode, Mary and Logan discuss one of the current challenges facing the event industry: staffing shortages. Learn more about what we've been seeing on the ground at events, what some of the reasons are and some of our proposed solutions for how you can keep working with the best in the business..[...]
In this week's episode, Mary and Logan share what's been top of mind for them as small business owners/freelancers: from learning lessons the hard way to late payments and learning about which event gigs to say yes to and which to say no. SHOW NOTES: Submit Your Questions for Future Episodes At: https://forms.gle/WycG4uzoTgd75jwZ8 MPI Cascadia[...]
In this week's episode, Mary and Logan break down what happens after they book an event client. Learn more about how they communicate with clients, what meetings are crucial for their event processes and what are their lessons learned. SHOW NOTES: Submit Your Questions for Future Episodes At: https://forms.gle/WycG4uzoTgd75jwZ8 —— Visit our new website at[...]
This week, Logan Clements hosts a solo episode all about how to maximize your A/V (audio-visual) or production budget. She shares some of her top tips, common mistakes, and the pros and cons of working with in-house vs. external A/V teams. To learn more about her production work, visit her company online and across social[...]
In this week's episode, Logan interviews Mary and Laura Yarbrough-Lloyd about their latest retreat they hosted for their company Event Pros on the Go. Learn more about what makes the retreat different than a FAM trip, what their key takeaways are, and what's up next for the 2024 retreat. SHOW NOTES: Submit Your Questions for[...]
This week, Mary Davidson hosts a solo episode and shares her event pro tips and tricks for hosting a successful fundraising gala. To learn more about her and her fundraising tips and tricks at EP Events LLC. SHOW NOTES: Visit Mary's website: https://epevents.org/ Follow Mary on LinkedIn: https://www.linkedin.com/in/maryrosedavidson/ Submit your questions: https://forms.gle/WycG4uzoTgd75jwZ8 Visit our new[...]
We are officially at 100 episodes of the Better Events podcast! To celebrate the milestone, we talk about the challenges and highlights of having a podcast and hear from you listeners about why you LOVE events! SHOW NOTES: Submit your questions: https://forms.gle/WycG4uzoTgd75jwZ8 Visit our new website at https://www.bettereventspod.com/ —— SUPPORT THE PODCAST: Buy us a[...]
This week, Mary and Logan talk into a tough topic: failure. But sometimes events or elements of events do fail and we dive into why that is, how we can do our part to avoid failure as event pros and how to recover when it happens. SHOW NOTES: 100th Episode Submission Form: https://forms.gle/WycG4uzoTgd75jwZ8 Visit our[...]
This week, Mary and Logan dive into what it's like to manage multiple events and projects at the same time. They walk through their processes for tracking all the to dos and deadlines, mistakes to avoid, and talk about how they balance their capacity. Learn more about how to find out the right number of[...]
In this week's episode of the Better Events podcast, we interview Sarah Shewey from Happily about how you can build a career as a freelancer. At Happily, Sarah leads a network of over 70,000 sustainable event producers, technologists, and creatives who create world-class virtual and live events. Learn more about how Sarah first started a[...]
One of the biggest challenges when you're getting started or maybe experiencing burn out as a business owner is knowing how to create a profitable business. In events, it's easy to assume all businesses are profitable. Mary and Logan break down what it means to be profitable, how we structure our businesses, and handling the[...]
In this episode, we're coming to you from the 2023 MPI Cascadia Educational Conference in Blaine Washington. The MPI Cascadia Educational Conference (CEC) is a joint regional conference for the Oregon and Washington State Chapters of Meeting Professionals International. Cascadia features educational breakouts, motivating keynotes, and opportunities for meeting planners and suppliers to network and[...]
This week’s episode features YOU, our Better Events community! We answer your questions from updates on our run of show to how we pick which events to volunteer/network and suggestions for nonprofit fundraisers. SHOW NOTES: Submit Your Questions for the Mailbag & 100th Episode Submission Form: https://forms.gle/WycG4uzoTgd75jwZ8 SCORE (Free small business resources): https://www.score.org/ Want our[...]
In this week's episode of the Better Events podcast, we talk with Will Curran about this year's event trends and trends of the future. He shares a refreshing perspective on some trends you might have heard of before and new ones that weren't even on our radar. Learn who sets these trends, why event trends[...]
In this episode, we're talking about the tough, stressful but honestly expected moments that happen throughout the event planning and production process. We share our stories, how we approach conflict and challenges in events, and offer some tips as you work through your style. SHOW NOTES: Submit Your Questions for the Mailbag & 100th Episode[...]
In this episode, we're going over event verbiage/event terms - from ROS and BEOs to - there is so much jargon with every industry so let's dive into some of the common terms, acronyms, and phrases we come across in the event world. —— SHOW NOTES: Submit Your Questions for the Mailbag & 100th Episode Submission[...]
In this week's episode of the Better Events podcast, we have a chat with Casey Catherwood, professional host, entertainer, and artist, about what makes a great MC/event host. From sharing his favorite events to tips for how emcees can engage with the audience, there's something for event pros and planners alike. —— SHOW NOTES: Submit[...]
One of the keys to success as a freelancer or business owner is building consistent business. We talk through how we plan out our year business and event-wise, the importance of repeat clients, combating burnout and more. —— SHOW NOTES: JANUARY 2023 SURVEY LINK: https://b5074ntfg57.typeform.com/to/m528Ajbj Thank you for taking 5-10 minutes to fill out the[...]
January is the perfect time to reflect on past goals and set new ones for the new year. As a follow-up to Episode 86 where we looked back at 2022, we are now looking at our goals, old and new. First, we look back at how we did on our 2022 goals and set new[...]
In this week's episode of the Better Events podcast, we sit down with Meg Strahle, a Sustainability Manager at the Bulb. Meg shares with us her take on the state of the event industry and accessibility, why it's important, and tips for how you can keep accessibility top of mind in your planning process. ——[...]
Welcome to Season 3 of the Better Events podcast! We are kicking off the new year and new season of the podcast with a reflection back on last year and sharing all of our lessons learned. We talk about all things business, running an event planning company, and growing as event professionals. —— SHOW NOTES:[...]
In our final episode of Season 2 of the Better Events podcast, we went back and asked all of our guests from this year to answer one of two questions: What's something you had to learn the hard way? What is a moment of joy you experienced at events this year? Learn what our guests[...]
This week, Logan & Mary dive into imposter syndrome and how it's played a part in their event careers and businesses. From sharing examples of imposter syndrome to talking about when it can be good (even if it fells bad), and tools and tips for how to leverage it in your career. But most importantly,[...]
This week, Logan & Mary share a case study of hosting a virtual conference on the new Zoom Event platform. You'll learn more about what Zoom Events is, some of the pros and cons of the platform, and when it's the right fit for your next virtual or hybrid event. —— SHOW NOTES: Zoom Events:[...]
This week, Logan & Mary discuss the different ways to express gratitude after an event, for your event team, your clients, and other event pros/vendors. You'll walk away with ideas for your next event and end-of-the-year client/team gifts. —— SHOW NOTES: Logan's Chex Mix Recipe: https://www.chex.com/recipes/original-chex-mix Postable: https://www.postable.com/ Cheryl's Cookies: https://www.cheryls.com/ —— FOLLOW US ON[...]
This week, we're talking all about learning as an event professional. With guest co-host Jaclyn Sobel of PlanMeAway, Logan breaks down the different ways we can learn, both formally and informally. We'll share our experiences learning in events, why you should always be learning, and even touch on some bad ways to learn. —— SHOW[...]
In this week's episode, we interview Vanessa Narvios, founder and lead planner of Finerr Weddings and Events, a wedding and events company based out of southern California. Vanessa made the switch from working international corporate events to producing weddings in the last three years. You'll learn more about the differences and the similarities between corporate[...]
We talk offline about the pros and cons of freelancing all the time so we figured we'd turn it into an episode with lots of lessons learned! From what freelancing in events even is to the pros and cons of freelancing and our tips for listeners who are thinking about getting into it. —— SHOW[...]
In this week's episode, we interview Maria Oliva, the CEO & Founder of SMS Media, an Instagram coaching business for event professionals in the DC area. Maria wants to change the way event pros approach Instagram and have fun while they're at it. We tackle her go-to tips, including how to optimize your profile, the[...]
In this week's episode, we interview Keneisha Williams, event professional and founder of the Black in Events Network. We talk about how we can create more inclusive spaces for the black community, diversify your vendor list, challenging unconscious bias and more. —— SHOW NOTES: Connect with Keneisha Williams: Website: www.keneisha.co Instagram: @getkaywill LinkedIn: hhttps://www.linkedin.com/in/keneishawilliams/ Twitter:[...]
In this episode, event producers Mary and Logan break down 10 event trends and whether they're hot and you should think about them for your next event or not and maybe skip them this time around. We cover everything from plated dinners to events on Zoom and high end photography. It's a fun episode sharing[...]
If you've ever wanted to work at the Olympics, X Games, or a major sporting event, this episode is for you! We sit down with Kelly Brown, TV producer turned live event producer to talk all about her international live sports experience, getting her start in TV, and advice for other event freelancers. —— SHOW[...]
In this episode, Mary and Logan talk all about how to start an event business - for event planners, event producers, and beyond. From our own business origin stories to things we wish we knew when we started and our favorite business resources, the episode is filled with small business advice. If you’re thinking about[...]
We're talking about one of our favorite podcast topics, community over competition, and the benefits you can experience by working with, not against your competition. Our guest this week is Natalie Franke, author of Built to Belong and founder of the Rising Tide Society. We talk about how we're stronger together, examples of event pros[...]
This week, we breakdown the key skills and strengths that event planners and event producers need. From the softer skills to more technical ones, we share our personal experiences and what makes great planners. Learn more about how you can grow your event skills and evolve in the event industry. —— SHOW NOTES: Episode 8[...]
Too often the event industry spends all of their time and energy on the planning process and then forgets to do the post-event work. In this week's episode, we chat through our favorite do's and a couple of don'ts when it comes to properly wrapping up your event: from thank yous to post-event feedback reports,[...]
This week, Mary and Logan talk about the value of building your network as an event pro. We compare the difference between networking and building a network, why you need to have a reason behind any cold outreach, and learn how working with, instead of against, your competitors can benefit both of your businesses or[...]
In this week's episode, we sit down with Asian Inclusivity Consultant, Jolene Jang, to talk about celebrating the AANHPI community at events, why we need to avoid whitewashing cultures, and the importance of correct name pronunciation and more. As event professionals, our industry is dedicated to creating experiences that help people feel safe, included, and[...]
This week, Logan dives into a series of conversations for small business owners, from why we all should do things that scare us to automation that can save you time. Whether you own a business or are looking to advance in your career, there are nuggets to help you save time and build your career strategy in[...]
In this episode, Mary will be talking about her favorite thing - fundraising events, but more specifically the Purpose behind fundraising events. This episode is full of intention and thinking through how to make the most of your fundraising event and setting goals that help your fundraising events be successful. If you're a nonprofit leader, event professional,[...]
Let's talk about building your dream team at your company - that can be with full-time employees, part-time, or even contractors. Our guests this week are Courtney and Dana of HUSTLE + GATHER, a training and consulting firm that grew out of three successful businesses our two guests built together. We talk about when you[...]
Event proposals are the building blocks of winning new business as an event pro. We bring you behind the curtain to learn about how we write winning proposals, how we use them in our business after we've won the event, and best practices we use on a daily basis. Learn more about how you can[...]
If you're looking to grow or market your business, Google Analytics can be a useful tool for helping you hone in your target audience. We sit down with Christie Osborne, event industry educator and owner of Mountainside Media, to discuss how to turn data into dollars, the good and bad of Google Ads, and what[...]
Get ready to travel back in time with us and look ahead to the future as we react to the predictions we made back in July 2021 and make new ones for 2023. Did we get it right? How have our podcasting set-ups changed? All of that and more as we look at the future[...]
One of the key elements to success in events is the team behind the scenes. We talk through how we staff out in-person events, virtual events, and hybrid events. We also talk about where we find great event staff and how we get staffed at events. And we tackle the controversial question: are volunteers as[...]
We're talking all about event budgets this week - why is it important? What do people often forget in their event budget? How do you use the budget during your planning process? We answer all of this and more in today's episode. No matter if you're a seasoned event pro or a beginner, there's something[...]
One of the most important parts of owning a business is the legal aspect. We interviewed lawyer and small business owner Lauren Boyd of Guide My Business to talk through the steps that every business owner should take to legally align their business. We also dive into contracts, the impact of COVID on event businesses,[...]
This week, we sit down and list out all of the reasons why we love virtual events. Whether you’re in the camp that has embraced the digital revolution for events, between 100% virtual and hybrid events, or someone who’s been a little resistant, we lay out all of the pros of having a virtual event,[...]
No matter if you’re hosting a virtual event or looking to engage with your hybrid workforce, attendee and audience engagement is a vital. We sit down with Hoyin Cheung, the CEO and founder of Remo, to discuss best practices for creating authentic attendee engagement, the future of remote work, and more. Remo is an interactive[...]
One of our favorite things to do on the podcast is to tackle the “Shoulds” of the event industry. And one of the biggest questions to ask yourself as an event host or ask your client as a planner is “Should You Even Have an Event?” We’ve talked about how often we see a disconnect[...]
Ever wonder what it's like to produce at the Kentucky Derby, the Final Four, and the Olympic Games? This week's guest Kelly Reed of Van Wagner has done just that. She breaks down her experience producing and showcalling some of the largest events in the world and shares tangible tips about how you can get[...]
We both love working with VIP guests, speakers, and clients. We sit down to talk about Mary’s recent experience at a hybrid event, how you prepare for working with VIPs, and some classic dos and don’ts —— SHOW NOTES: Episode #15: Emphasizing Hospitality in Events with Laura Yarbrough-Lloyd: https://anchor.fm/better-events-pod/episodes/15---Emphasizing-Hospitality-in-Events-with-Laura-Yarbrough-e14tqud https://www.loganstrategygroup.com FOLLOW US ON INSTAGRAM: @bettereventspod[...]
Virtual events have opened up events to attendees across the country and even internationally. As you create your hybrid or virtual event, you need to think about your virtual attendees' paths. We interview Arianna Black, an experience architect with Women in Product, about her experience in building passionate online communities and listening to their needs.[...]
Let’s talk all about hosting events in Zoom. We talk about why Zoom is so popular, our favorite features, what it means to be a Zoom producer and how you can learn how to become a Zoom producer. —— SHOW NOTES: FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary) Want to support the podcast?[...]
Virtual event technicians and streaming engineers play a crucial role in elevating your virtual and hybrid events. We sit down with Luke Clements to talk about how you can elevate your next livestream, how he started using OBS, and common mistakes he sees clients make and how you can avoid them. —— SHOW NOTES: Follow[...]
Learn how two connectors pivoted their business during the pandemic and have continued to scaled as a virtual and hybrid event production company. We talk about how they got started, tips for scaling your business, and make a connection between running your business and doing squats. Don’t miss this exciting conversation with West Peek Production[...]
We made it to episode 50! We reflect on our favorite moments from our first 49 episodes, what we’ve learned so far and a look ahead at what’s coming up on the podcast. We also take you behind the scenes on some of the production that goes into the pod so stick around if you’re[...]
Scope creep is one of the biggest challenges as an event business or a business really in general. We share what scope creep is, why it’s a problem, what you can do to avoid it in future projects, and flip the script to talk about when scope creep can be good (it’s rare but possible[...]
In this episode, we interview sports journalist and business owner Jen Mueller about the power of asking better questions. We talk about what makes a question good, why it’s important and how you can incorporate better questions into your life, especially if you’re moderating a panel or participating in an interview. —— SHOW NOTES: Jen’s[...]
In this episode, we recap a book we read called Built to Belong by Natalie Franke and talk about the importance of community over competition. We break down some of the key principles, share examples of how community has helped us in our careers, and have a surprise announcement at the end so stick around![...]
In this episode, Mary and Logan sit down to talk through a recent hybrid event, from the event basics, tech set-up, and staffing plan. We also recap our top key takeaways that you can apply to your next event. —— SHOW NOTES: Unity Intercom (virtual comms): https://www.unityintercom.com/cloud ----- FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan)[...]
In this episode, we interview Lynne about her experience with mentorship, coaching, and advice giving. There comes a time in every business owner’s career where they have learned so much that they’re ready to step into a role of an educator. We dive into the key differences, opportunities to mentor in the event industry, and[...]
In this episode, we’re talking all about the financial side of being a business owner. Mary and Logan share lessons they’ve learned from their years in business, where they go to learn and ask for advice, and tools you can use in your business, events and beyond. —— SHOW NOTES: Ep. 15: Emphasizing Hospitality in[...]
In this special episode of the Better Events podcast, Mary and Logan go live on YouTube, Facebook, and LinkedIn to share their event opinions that many might find unpopular. Filled with fun bonus tips, they talk about creating fun at virtual events, wedding dinners vs. late-night snacks, roles of MCs and event marketing plans, and[...]
In this episode, we sit down once again with friend of the pod and the head of Global Planning for Blue Ribbon Events, Vanessa Loney. We dive into what we mean when we say hosted opportunities, the value they bring to you as a planner or a vendor or event venue, and how to make[...]
In this episode, we’re talking enneagrams and share our results live and what it means in the event planning world. We’ll go through what enneagrams even are, our live reactions, and how they relate to our event planning process. ----- SHOW NOTES: 4 Tendencies Quiz 4 Day Week Book ----- FOLLOW US ON INSTAGRAM: @bettereventspod[...]
In this episode, we sit down with Jasmine Smith of SmithCo to talk about how to transition to full entrepreneurship in the event industry. If you've been wanting to amp up your side hustle or transition from full-time employment work to entrepreneurship, this episode is for you! ----- SHOW NOTES: - Follow Jasmine here: Website:[...]
In this episode, we're talking all about showcalling and being a showcaller. You'll learn what it is and what a showcaller does before and during an event. ----- SHOW NOTES: If you're interested in our Run of Show (ROS) template, send us an email at [email protected] ----- FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc[...]
In this episode we sit down with Gretchen Culver to talk about microweddings! ----- SHOW NOTES: (Spotify listeners - don't fret, video podcasts will be returning soon!) - Follow Gretchen here: Website: https://www.rocketscience.events/ Instagram: https://www.instagram.com/rocketscience.events/ Facebook: https://www.facebook.com/rocketsciencewe ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT[...]
In this episode we sit down with Bron Hansboro, the Flower Guy, to talk all about referrals and how you can use them to grow and evolve as a business. ----- SHOW NOTES: - Follow Bron here: Website: www.theflowerguybron.com More About Bron: https://weddingindustryspeakers.com/speaker/bron-hansboro/ Facebook: https://www.facebook.com/theflowerguybron Instagram: https://www.instagram.com/theflowerguybron/ ----- Enter to win our January Giveaway[...]
In this episode we sit down with Allison Pieter to talk about knowing your worth. ----- SHOW NOTES: (Spotify listeners - don't fret, video podcasts will be returning soon!) - Follow Allison and Cassis Productions here: Website: https://cassisproductions.com/ Instagram: https://www.instagram.com/cassisproductions/ LinkedIn: https://www.linkedin.com/company/cassisproductions - Learn about the Metaverse from the EventMB Blog here. ----- Questions or[...]
This week's episode is all about goal setting for the new year and includes strategies for how to set goals for yourself and your business, tips for making sure you achieve them, and anecdotes about our goals past, present, and future. Here are some of the resources we mention in the episode: Passion Planner FREE[...]
In this episode, we're talking about lessons learned in events and business in 2021. Join us for our final episode of 2021! ----- SHOW NOTES: Passion Planner Refer to "Contingency Planning for Events" - Episode 11 of the Better Events pod! ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan)[...]
In this episode we're talking about What's One Thing You Wish You Could Tell Yourself Back at the Start of the Year? Our podcast guests make a comeback to share their insights! ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES RECORDINGS[...]
In this episode, we're talking about How to Get Executive Buy-in to Try New Event Tech. ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES RECORDINGS ON YOUTUBE! THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag[...]
In this episode we sit down with Nora Sheils of Rock Paper Coin to talk about building your business with high-end clients and mastering expectations. ----- SHOW NOTES: *FREEBIE: Use Code RPCNORA for a free one year subscription to Rock Paper Coin! Follow Nora and Rock Paper Coin here: Website: https://www.rockpapercoin.com/ Facebook: https://www.facebook.com/rockpapercoin Instagram: https://www.instagram.com/rockpapercoin/[...]
In this episode, we're debriefing IMEX America 2021! ----- SHOW NOTES: IMEX Event MB Mystery Trip Check out photos from the conference on the @bettereventspod Instagram! ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES RECORDINGS ON YOUTUBE! THANKS FOR THE LOVE![...]
In this episode, we're discussing things we wished our clients knew. These items will help set them up for success and luckily they have access to event pros, like yourself, to help them in their event journey! ----- SHOW NOTES: Logan's YouTube Video about Post Event Reports Logan's FREE Post Event Report Template ----- Questions[...]
In this episode, we're discussing how you decide to go hybrid or in-person only for your event. There are lots of good tid-bits in this episode, so be sure to take a listen! ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES[...]
In this episode, we're going to get spoooooky and talk about event horror stories! Icebreaker inspired by https://www.burnitalldownpod.com/episodes ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES RECORDINGS ON YOUTUBE! THANKS FOR THE LOVE! Love this podcast? Please share with your event[...]
In this episode we sit down with Aleya Harris of Flourish Marketing to chat about future-proofing your business by building relationships and growing your email list. We dive into the strategies behind an effective marketing funnel and how email marketing ensures your brand remains top-of-mind while generating revenue on demand. ----- - Follow Aleya and[...]
In this episode, we're going through some frequently asked questions that we often get asked from friends and clients! ----- SHOW NOTES: Remo ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES RECORDINGS ON YOUTUBE! THANKS FOR THE LOVE! Love this podcast?[...]
In this episode, we're sharing our favorite and most helpful tools that we as business owners use for our day to day operations. ----- SHOW NOTES: 17 Hats Toggl Calendly Clickup Monday.com Canva Quickbooks OneNote Slack ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT OUR[...]
Whether your office is going back to flexible working (few days in the office, a few at home) or you're staying 100% remote as things open back up, here are some remote working tips for you! ----- SHOW NOTES: Logan's blog post about productivity: https://loganclements.medium.com/how-tracking-my-time-changed-the-way-i-work-4067aefed4af The 4 Hour Work Week Book Refer to Episode #7[...]
In this episode we sit down with Meghan Ely of OFD Consulting to chat about Surprise and Delight. We dive into what it means to surprise and delight your guests, clients, and vendors and how you can incorporate it into your business and event plans. ----- - Follow OFD Consulting here: Website: https://ofdconsulting.com/ Facebook: @ofdconsulting Instagram: @ofdconsulting[...]
In this episode, you'll deep dive into 3 virtual event mistakes you can avoid, with me, Logan Clements, one of your cohosts. Take a listen! ----- SHOW NOTES: Logan's YouTube Channel: https://www.youtube.com/channel/UCVvM0ofLqO3txk9-TPirVnw Link to original video: https://youtu.be/Xlk5qYPC3hc ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT[...]
In this episode, you'll deep dive into an event, with me, Mary Davidson, one of your cohosts. We will go through the entire event process for a specific event and share learnings along the way. ----- SHOW NOTES: Better Events episode about ROS: https://anchor.fm/better-events-pod/episodes/5---What-is-a-Run-of-Show-and-Why-Does-Your-Event-Need-It-e110nkr/a-a5j8t4a ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM:[...]
In this episode, we're reflecting back on Logan's experience working at the Tokyo 2020 Olympics and what we can all learn as entrepreneurs from the Olympic Games. ----- SHOW NOTES: 6 lessons you can learn from the Olympics: https://loganclements.medium.com/what-the-winter-olympics-can-teach-you-about-entrepreneurship-929b7fc7a3ef Olympics Jobs (Jetset Sports): https://www.jetsetsports.com/joinourteam Team USA Volunteering: https://www.teamusa.org/Careers/Volunteer ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON[...]
In this episode, we'll share our experience at the annual "Events Pros On the Go" retreat (held this year in Key West, Florida) and how YOU can get involved in future retreats. We are joined by retreat co-host and friend of the podcast, Jessica Tate! Follow Jessica here: Instagram: @tate_creative LinkedIn: https://www.linkedin.com/in/jessica-tate-cmp-des-veip-85260379/z https://www.tatecreativeevents.com ----- Questions[...]
We're excited to host social media expert, Christina from Heart & Social! We dive into the importance of social media and provide tangible tips on things that you can do to amp up your social game. ----- - Follow Heart & Social here: Website: https://www.heartandsocialmedia.com/ Facebook: @heartandsocialmedia Instagram: @heartandsocialmedia Pinterest: https://www.pinterest.com/heartandsocialmedia/_created/ ----- SHOW NOTES: Canva is a great place[...]
In this episode, you'll learn more about me, Mary Davidson, one of your co-hosts! Including my event planning experience, my favorite things about events, how I got here, and learn more about my business as well. Thanks for tuning in! Keep in touch with me (Mary) here: Website @epeventsllc YouTube ----- Questions or topic suggestions?[...]
In this episode, you'll learn more about me, Logan Clements. I talk about my background in sports, how I got started in events, and living abroad in China. Keep in touch with me (Logan) here: Website @loganstrategygroup_events YouTube ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK[...]
We're excited to host fellow event planner and friend of the podcast, Laura Yarbrough of Laura Yarbrough Events. We dive into the hospitality side of events and why you should make sure it plays a part in your planning process ----- - Follow Laura here: Email: [email protected] Website: https://www.laurayarbroughevents.com/ LinkedIn: https://www.linkedin.com/in/lauraayarbrough/ Instagram: @laurayarbrough_events YouTube: https://www.youtube.com/channel/UCz0lA6_koLBG1-fjHK3eD4w[...]
In this episode, we'll share with you how we get clients and you will come away with ideas to build your client pool and grow your business. ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES RECORDINGS ON YOUTUBE! THANKS FOR THE[...]
In this episode, we're breaking out our crystal balls to predict the future of the event industry. Join us as we talk about what we've learned in the last year and how you can stay ahead of the event trends in the future. ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod[...]
We're joined by Anca from Trifan Events and the Events Demystified podcast as she shares all about hybrid event production, how to create a polished hybrid event, and how to decide if hybrid events are right for you. We are pleased to have Anca as a guest of the Better Events Podcast! ----- - Follow[...]
In this episode, you'll learn more about how you can incorporate contingency planning into your events and why it's so important. ----- Bonus tip: Allseated - A great floor planning platform! ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan) @epeventsllc (Mary) CHECK OUT OUR BEHIND THE SCENES RECORDINGS ON[...]
In this episode, you'll learn more about what an event planner/producer does. Whether you are in the event industry, interested in getting started in the industry, or just want to learn more about what we do, this episode is for you! ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup (Logan)[...]
We're joined by Jess Keener, of Jess Keener Photography. Jess has been an entrepreneur for the past 13 years running a photography business called Jessica Keener Photography, specializing in portraits and event photography. She is currently starting a new business, Palate Cookies, baking a variety of creative cookies with an exploratory palette of flavors. In[...]
In this episode, you'll learn more about how you can manage stress and come away knowing that you're not alone and that we all need a reminder to take care of our personal needs. ----- Why you should try new things - Logan's Blog Post Is stress good or bad? Article 1, Article 2 Book[...]
In this episode, you'll learn more about upgrading your own virtual setup and how to complete your own speaker tech check and come away with platform and tool suggestions to improve how you present yourself professionally in the virtual world. ----- Learn more about our workshop we present on this topic! Our favorite video of[...]
We're joined by Vanessa Loney, Head of Global Planning for Blue Ribbon Events. Vanessa has overseen some of the most elaborate festivals, corporate events and social galas for a client list that includes celebrities, business executives and non-profits. In today's episode, Vanessa will guide us on how to get more business with RFPs (Request for[...]
In today's episode, we're going to dive into your Run of Show/your ROS/timeline and how to build it and use it in your event. ----- Check out Logan's Blog post and YouTube video about this topic! Exclusive listener giveaway: Email us for a copy of a Run of Show template! ----- Questions or topic suggestions?[...]
In today's episode, you'll learn about strategies to utilize when planning your fundraising event and come away with tangible tips on how to get started. Mary and Logan tackle the best kind of fundraisers to do and if fundraisers really are the best way to raise funds. ----- Our favorite fundraising event platforms: Auctria, Pledgeling,[...]
We're joined by Jaclyn from Plan Me Away LLC as she shares how to stay COVID compliant at hybrid events. Jaclyn, based out of LA, has over 20 years of experience in event production and business operations and we are pleased to have her as a guest of the Better Events Podcast! ----- - Follow[...]
In today's episode, you'll learn more about your why / your events North Star and how you can apply it to your planning process to create better events! Logan's Blog post Email Mary for her event Marketing/Communications Timeline Template. Check your internet speed at https://fast.com. ----- Questions or topic suggestions? Email [email protected] FOLLOW US ON[...]
What is this podcast? Who are your hosts? What can you expect in this podcast? What will you gain by listening to this podcast? Take a listen to find out! Logan's favorite clipboard linked here. Our favorite project management tools: Toggl or ClickUp Mary's favorite caterer/food presentation: Sub Zero Nitrogen Ice Cream ----- Questions or[...]
Welcome to the "Better Events" podcast! Join two event strategists, Logan Clements and Mary Davidson, who believe we can all create, host and attend better events. In this podcast you will: 1. Learn about event strategy and actions that you can use today as an event host, planner, or manager, 2. Hear directly from the[...]

Better Events

96 – Building a Profitable Event Business