Episode 82 – How kick-arse restaurant branding and experience will keep venues going post-pandemic with CEO of Belle’s Hot Chicken, Dehne Bingham

Episode 82 – How kick-arse restaurant branding and experience will keep venues going post-pandemic with CEO of Belle’s Hot Chicken, Dehne Bingham
Dehne Bigham started in country Victoria and did a marketing degree.  He then pivoted to automotive companies and understanding different facets of the business before moving to supply chain processes.
Dehne then went overseas and lived and worked in Vancouver and with A&W Canada with 800 burger locations working with their supply chain, which set him up for great success.  He then moved to Grill’d Burgers in a supply chain role again before working with the 100 Burger Group and being the CEO of the synonymous brand that is Belle’s Hot Chicken.
During this time of COVID, Dehne has done a great job of protecting the brand, still delivering on a Belle’s experience and most importantly looking after his team.
During this conversation, we chat about how Dehne has been able to use his skill set to develop Belle’s already great branding and people into a brand that can withstand the storm of COVID.
This is a candid and in-depth podcast from one of the best hospitality leaders in Australia and I know you’ll enjoy it.

Please find out more about Belle’s here:
Instagram:  https://www.instagram.com/belleshotchicken/
Website:  https://belleshotchicken.com/

Send in a voice message: https://anchor.fm/principle-of-hospitality/message